In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the Ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructuration, the Ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Styles signs were installed in December 2012.[12] The last remaining hotel with the old All Seasons name was located in Jakarta as of 2022.[13]
From 2011 to 2014, the number of Ibis Styles hotels increased by 65% reaching 250 locations in 21 countries.[5] In 2016, Accor announced the launch of Ibis Styles in the United States, near the LaGuardia Airport in New York,[14] at the London Heathrow Airport.[15] and in India.[16] In Africa, Ibis Styles became the hotel chain with the most planned openings.[17]
In 2018, Ibis Styles opened the first hotel entirely dedicated to European comics in Geneva.[18] In 2019, Ibis Styles introduced Lit'maginaire (Bed'maginary), an augmented reality application connected to a pillow and simulating a trip into space.[19] In January 2020, Ibis Styles launched in the Philippines.[20] Ibis Styles Manila Araneta City, in Cubao, Quezon City, beside the Araneta Coliseum has 286 rooms.[21]
ibis Styles Kuala Lumpur Bukit Bintang officially opened in the Malaysian capital of Kuala Lumpur in January 2025 and has 168 rooms.[22] ibis Styles Kuala Lumpur Bukit Bintang is located on the bustling Jalan Alor and is surrounded by the most famous local snacks, including the charcoal grilled chicken wings from the famous Wong Ah Wah restaurant.[23]
Ibis Styles is part of the Ibis family, which also includes the brands Ibis and Ibis Budget.[7] It is an economy hotel brand focused on in-style stays and owned by Accor.[2] Each hotel reflects the spirit of its location.[2] Ibis Styles manages 476 hotels in 45 countries (2018).[1]
