Melona

Melona is a South Korean ice pop, manufactured by Binggrae Co. Ltd. Although the product is called "Melona" and is identified by its melon flavor, the ice pop also comes in other fruit flavors, such as banana, strawberry, mango, purple yam, coconut, blueberry, and grape. Each 80 ml/2.7 fl oz bar contains 130 kcal of energy as of 2009.[1]

Description

Melona was introduced in 1992.[2][3] In the first year, it made 21 billion won (approximately 18 million USD) in sales.[3] Melona is generally sold in convenience stores in South Korea. According to data from Family Mart, Melona was its eighth most popular product sold in 2007.[4]

It can also be found in increasing numbers of stores around the world, including in the United States, Canada, Australia, Brazil, Singapore, Malaysia, Paraguay, Philippines, China, Argentina, Chile, Czech Republic, Germany, The Netherlands, Sweden, Indonesia, Vietnam, Ireland, United Kingdom and New Zealand, usually in Asian markets or Korean retail outlets, but also in major retailers like Costco.[5]

Flavors

• Honeydew melon
• Banana
• Mango
• Strawberry
• Coconut
• Purple yam
• Pistachio[6]
• Piña Colada (Hawaii-exclusive)[7]

History

Melona was first introduced as a cantaloupe-flavored ice cream in 1992. During the development of Melona in 1991, Binggrae went to Southeast Asia for market research and became aware of melons. At the time, melon was such a rare fruit in Korea that Binggrae decided it would be a new and unique flavor and began product development. However, because melons were so unfamiliar to consumers, the 'melon flavor' was bound to feel strange to them.

See also

• List of frozen dessert brands
• List of Korean desserts

External links

• Melona website
• Binggrae's official corporate website
• Cool treat bears the flavor of honeydew Article from the Honolulu Star Bulletin, March 4, 1998
• Melona Argentina