Binggrae

Overview

Binggrae Co., Ltd.

native name	주식 회사 빙그레
native name lang	ko
type	Public
industry	Food and beverage
predecessor	Daeil Corporation: 1967 Daeil Dairy: 1971
founded	September 13, 1967
founder	Hong Soon-ji (홍순지)
hq location	11-12F, B Building, 19, Seosomun-ro 11-gil, Jung-gu (Jeong-dong 34-5, Baejaejeong-dong Building)
hq location city	Seoul
hq location country	South Korea
area served	Worldwide
key people	Jeong Chang-won (CEO), Ko Jae-hak (Key Executive), Choi Gang-hun (Key Executive), Park Jung-hwan (Board member), Kim Ho-yeon (board member), Gang Myeong-gil (board member)‡R1R‡
revenue	₩1,147,435,000,000 $913,094,005.72‡R2R‡
operating income	₩26,244,000,000 $20,886,174.55‡R2R‡
net income	₩19,327,000,000 $15,381,309.84‡R2R‡
owners	Kim Ho-yeon: 36.75%, Others: 40.89% National Pension Service: 6.48%
num employees	4,981‡R3R‡
num employees year	2024
website	http://www.bing.co.kr (Korean) http://eng.bing.co.kr/ (English)

Binggrae Co., Ltd., is a South Korean multinational food and beverage corporation that manufactures ice cream, milk products, and snacks. Binggrae was founded in 1967 by Hong Soon-ji as Daeil Corporation .[4] The B in the Binggrae Logo is modeled after a heart.

History

1960–1999

Hong Soon-ji founded Daeil Corporation on 13 September 1967.[1] Hong had founded the company with experience from making ice cream in Vietnam and selling it to the U.S. military in the 1960s.[4] In 1971, Hong changed the name of the company to Daeil Dairy. In 1972, Daeil Dairy made a technological partnership with Foremost McKesson Inc., a company based in the United States. Due to handling issues, the Korea Explosives Group (later known as the Hanwha Group

Awards

President Lee Myung-bak has mentioned Binggrae as "The food and beverage company Binggrae and the National Pension Service, are taking the initiative and setting a good example in hiring people with disabilities."[27]

Binggrae was awarded the presidential commendation at the '2020 Low-Carbon Living Practice Online National Congress' for contributing to carbon neutrality[28]

Binggrae's Together was selected for the grand prize at the 13th Korea National Brand awards, amounting to it holding this position for 11 consecutive years.[24]

Binggrae placed No. 268 on Forbes' "2021 edition of World's Best Employers"[25][26]

By 2020, Binggrae has held the No.1 in the KCSI (Korean Satisfaction Index) in the ice cream category for 14 consecutive years.[11]

By 2020: 1st place in KBPI brand power for 12 consecutive years (Banana milk)[11]

June 2014: 1st place in the ice cream category for the 5th consecutive year as a safe food company[11]

April 2014: Received the NBA National Brand Awards Together for 3 consecutive years in the ice cream category[11]

March 2014: Awarded the top prize in Gyeongsangnam-do agricultural and fishery products export tower[11]

October 2013: Received the grand prize in the marketing sector at the Korea Management Awards (Korea Management Association Consulting)[11]

September 2012: Ranked 1st in Korea's top safe food company for 3 consecutive years[11]

March 2010: Awarded the Bronze Tower Order of Industrial Service Merit (Taxpayer's Day)[11]

November 2009: Awarded the Transparent Management Grand Prize (selected by the Korea Accounting Information Society)[11]

March 2008: Received the Grand prize of corporate ethics management (by the Korea Academy of Business Ethics)[11]

Dec. 2004: Received the grand prize in the value management by the Korean Academic Society of Business Administration (KMAC)[11]

September 2004: 1st in the National Customer Satisfaction Index (NCSI) (milk, fermented milk sector)[11]

Apr. 2000: Yoplait, Together, ranked 1st in Korea's brand power (Korea Management Association Consulting)[11]

November 1999: Selected as 'Banana Flavored Milk', a product exhibition that brightened Korea in the 20th century[11]

Binggrae

History

1960–1999

2000–present

Marketing

Main products

Awards

Subsidiaries

Headquarters and branches

See also

External links

References