Mayfair (cigarette)

Mayfair is a brand of cigarettes, currently owned and manufactured by Japan Tobacco.

History

Mayfair cigarettes were launched in 1992 in the United Kingdom.

By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.[1]

In 2012, for the brand's 20th anniversary, Japan Tobacco International produced a limited-edition pack.[2]

Markets

Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada.[3][4][5]

Products

The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.[6]

See also

• Tobacco smoking
• Health effects of tobacco