Japan Tobacco International (JTI) is the international tobacco division of Japan Tobacco (Global Fortune 500),[3] one of the three largest international Big Tobacco product manufacturers. The holding company is JT International SA and headquartered in Geneva, Switzerland. It sells its brands in 130 countries. It is the youngest of the big tobacco companies.
As of 2018, JTI employed around 46,000 people around the world at 400 offices, 27 factories, five research and development centers, and five tobacco-processing facilities.[4]
Eddy Pirard is the president and CEO, and Koji Shimayoshi is the deputy CEO and executive vice president for business development and corporate strategy.[5]
History
JTI is the youngest of the big tobacco manufacturers and was formed in 1999 when Japan Tobacco Inc. purchased the international tobacco operations of the U.S. multinational R.J. Reynolds for $7.8 billion. Popular brands included Camel, Winston, and Natural American Spirit (2015).
In 2007, Gallaher Group, a FTSE 100 business, was acquired by Japan Tobacco Inc. for GBP 9.4 billion. At the time, this was the largest foreign acquisition by a Japanese company.
In 2009, the JT Group acquired part of the worldwide business of Tribac Leaf Limited (a company that trades tobacco in Africa), as well as two Brazilian companies active in the tobacco business, Kannenberg and KBH&C. In the same year, the JT Group also set up JTI Leaf Services, a joint venture with two leaf suppliers in the US – Hail & Cotton Inc. and JEB International.[6]
In 2011, JTI invested $10 million into a startup called Ploom.[7] Ploom used this money to create the Pax, a vaporizer for loose leaf tobacco. While the product was invented to support smokers, cannabis users discovered that the Pax streamlined the cannabis experience. As Pax became associated with cannabis, JTI asked to part ways with Ploom. JTI retained their rights to the Pax product (later known as the Ploom heated tobacco device), while Ploom changed their name to Pax Labs and bought JTI out of their share.[8] Pax Labs would go on to develop the Juul vape device.[9]
In 2018, JTI acquired Akij Group's Tobacco business for $1.47 billion.[10] In 2022, the company's revenue in Russia amounted to 431 billion rubles.[11] In 2022, JTI and Altria announced a strategic partnership to sell JTI's successful Ploom product in the U.S. market and potentially other ventures.[12]
In 2024, Japan Tobacco International was named by Top Employers Institute as a top employer for the third year in a row.[13] In that same year, JTI purchased Vector Group for 2.4 billion U.S. Dollars. Previously, JTI operated outside of the U.S., but this purchase gave JTI roughly 10% market share and two of the top ten cigarette brands in the U.S.[14]
Canadian class action lawsuit
The three largest Canadian tobacco companies, Imperial Tobacco Canada, JTI-Macdonald Corp, and Rothmans Benson & Hedges, are the subject of the largest class-action lawsuit in Canadian history. The case started 12 March 2012 in Quebec Superior Court, and the companies face a potential payout of C$27 billion (US$20.18 billion) in damages and penalties. In addition, a number of Canadian provinces are teaming up to sue tobacco companies to recover healthcare costs caused by smoking.[15]
On 1 June 2015, Québec Superior Court Justice Brian Riordan awarded more than $15 billion to Quebec smokers in a landmark case that pitted them against three Canadian cigarette giants, including JTI-Macdonald Corp.[16][17] JTI was ordered to pay 13% of the total, or C$2bn. The company stated, "JTI-Macdonald Corp. fundamentally disagrees with today’s judgment and intends to file an appeal [...] The company strongly believes that the evidence presented at trial does not justify the court’s conclusions." The plaintiffs in the court case stated that even if an appeal were lodged, the companies were required to pay C$1bn within 60 days.[18]
Criticism
National Agency on Corruption Prevention (NACP) of Ukraine has been including JTI in its International Sponsors of War list since 2023. According to NACP, in 2021 only, JTI contributed at least US$3.6 billion directly to the Russian budget (1% of the total revenue of the Russian federal state budget).[19] JTI was removed from NACP list in July 2024,[20] but as of 2025, it operates 4 factories in Russia, including two raw-tobacco processing plants, and its Russian subsidiary remains under sanctions of National Security and Defense Council of Ukraine.
Philanthropy
Japan Tobacco International is a silver patron of the University of Latvia Foundation. It has supported the university since 2010 by donating to long-term projects of the University of Latvia Senior Association.[21]
Through the JTI foundation, the company sponsors humanitarian projects around the world. Projects include water purification, disaster recovery, mine clearing in Ukraine, and academic scholarships.[22]
Brands
Flagship brands
These brands account for 72% of JTI's sales:[23]
- Benson & Hedges
- Camel (outside the US)
- Glamour
- Ploom Logo.png]]LD
- Mevius (Mild Seven)
- Natural American Spirit (outside the US)
- Winston-Logo.svg is the second most purchased cigarette in the world.]]Silk Cut
- Sobranie
- Winston (outside the US)
- Ploom (heated tobacco)
- Nordic Spirit (nicotine pouch)
- Logic (electronic cigarette)
Other tobacco products
- Hamlet
- Old Holborn
- Amber Leaf
- Gustavus Snus
- Wings
Other brands
JTI also has a portfolio of cigarette brands that the company markets regionally, including Export in Canada.
External links
References
- About Us JTI, retrieved 2022-02-24^
- Our Brands JTI, retrieved 2018-09-12^
- Global Site Japan Tobacco, retrieved 2015-03-10^
- Where We Operate JTI, retrieved 2018-09-12^
- Our leadership JTI, retrieved 24 February 2022^
- Facts & Figures | When JTI, retrieved 2015-03-10^
- Newer Nicotine and Tobacco Products: Japan Tobacco International Tobacco Tactics, retrieved 2025-07-16^
- Barnaby Page. Ploom and JTI agree to split up, divide heat-not-burn brands ECigIntelligence, 2015-02-17, retrieved 2025-07-16^
- Timeline: Significant events in the history of Juul Reuters, 2019-09-26, retrieved 2025-07-16^
- Japan Tobacco closes $1.47b acquisition of Akij venture The Daily Star, 2018-11-30, retrieved 2025-02-26^
- ООО "Дж.Т.И. Россия" www.rusprofile.ru, retrieved 2023-11-30^
- Altria Announces Strategic Partnership With JT Group and Expanded Heated Tobacco Portfolio investor.altria.com, retrieved 2025-07-16^
- JTI named top employer in Philippines for 3rd straight year The Philippine Star, February 22, 2024, retrieved February 23, 2024^
- JT Group Completes Deal for Vector Group Convenience Store News, 2024-10-18, retrieved 2024-11-11^
- C$27 billion suit vs Big Tobacco starts in Montreal Reuters, 13 March 2012, retrieved 24 February 2022^
- Sidhartha Banerjee. Judge awards $15 billion to Quebec smokers CTV News, 1 June 2015, retrieved 24 February 2022^
- Tobacco companies ordered to pay $15B in damages CBC News, 1 June 2015, retrieved 24 February 2022^
- Jennifer Rankin. Tobacco giants vow to fight Canadian judgment handing C$15bn to smokers The Guardian, 2 June 2015, retrieved 11 September 2015^
- Japan Tobacco International NACP, retrieved 24 August 2023^
- ООО "Дж.Т.И. Россия" www.rusprofile.ru, retrieved 2023-11-30^
- Japan Tobacco International University of Latvia Foundation, retrieved 24 February 2022^
- Projects – The JTI Foundation retrieved 2025-07-16^
- Our brands Japan Tobacco International – a global tobacco company, retrieved 2018-04-29^