Matterport

Matterport LLC is an American 3D spatial mapping company headquartered in Sunnyvale, California. It is a subsidiary of CoStar Group. The company was founded in 2011 as a private startup[3] and subsequently merged with a special-purpose acquisition company in 2021 to commence public trading on the Nasdaq before being acquired by CoStar in 2025.[4] The current CEO is R.J. Pittman.[5]

Matterport produces cameras used to capture images for 3D mapping of indoor spaces and the creation of digital twins. The company also provides various software as a service for real estate and property management.[6][7]

History

2011–2013: Founding as a startup

Matterport was founded as a private startup in 2011 by Matthew Bell, David Gausebeck (known for Gausebeck–Levchin test used in CAPTCHA technology) and Michael Beebe. The company was established after Bell and Gausebeck developed a prototype camera for capturing 3D images inside a room using the PrimeSense camera-on-a-chip, and later recruited Beebe for his expertise in 3D modeling and medical device design.[3] In early 2012, the company joined the startup accelerator Y Combinator to incubate their project.

In April 2012, Matterport claimed that its prototype camera could scan 3D objects "20 times faster" and "18 times cheaper" than their competitors, and initiated collaborations with real estate and video game developers.[8] In that year, the company secured US$1.6 million in seed funding. Subsequently, by March 2013, Matterport raised another US$4 million from 39 investors to initiate a Series A round of financing.[9][10]

In July 2013, Matterport announced plans to release its first camera to the public.[11] In November 2013, Bill Brown became the CEO of the company.[12]

2014–2018: Early growth

Matterport launched their first camera named 'Pro 3D' on March 13, 2014.[13][14] In June 2014, Matterport competed against 14 other early-stage real estate startups in Realogy's FWD Innovation Summit, a real estate technology competition, and emerged as the winner.[15] Subsequently, the company raised US$16 million in a Series B funding round, in part to bring its 3D mapping technology to mobile devices.[16]

In June 2015, Matterport raised US$30 million in a Series C funding round with the goal of diversifying from its camera products and enhancing its software for stitching images together in virtual reality.[17] The company began scaling operations and shifted its focus to the consumer by accelerating the development of content-capturing capabilities on mobile devices and expanding its developer platform across its web and mobile apps.[18]

On December 3, 2018, Matterport appointed R.J. Pittman, who was previously the Chief Product Officer at eBay, as its CEO.[5] Bill Brown, the former CEO, remained on the company board as an advisor.

2019–2021: COVID-19 pandemic and SPAC merger

In April 2020, due to the COVID-19 pandemic, Matterport laid off 90 of its employees or roughly one-third of its workforce.[19]

On February 8, 2021, Matterport announced its intention to go public by merging with Gores Holdings VI, a special-purpose acquisition company (SPAC), in a US$2.9 billion deal.[20][21] The merger and deal were completed on July 23, 2021, and Matterport began publicly trading on the Nasdaq as MTTR.[22][23]

Around the same time in July 2021, Bill Brown, the former CEO, sued Matterport over a bylaw regarding the SPAC merger acquisition that prevented him from trading shares of the new company following the merger.[24][25][26] The court later ruled in favor of Brown on January 10, 2022.[27]

2022–onwards: Post-merger and acquisition by CoStar

On January 5, 2022, Matterport completed the acquisition of Enview, a company that specializes in artificial intelligence for 3D spatial data, for a total of US$37 million.[28][29] Subsequently, in July 2022, Matterport acquired VHT Studios, a real estate marketing agency, for an undisclosed amount.[30]

In July 2023, Matterport announced a restructuring of the company, which resulted in the layoff of 170 employees (equivalent to 30% of its workforce) as a cost-cutting measure.[31]

In September 2023, Matterport was sued by investors for "allegedly allowing self-dealing by insiders".[32]

On April 22, 2024, it was announced that Matterport would be acquired by the CoStar Group for a cash and stock deal valued at approximately US$1.6 billion.[33][34] The acquisition was completed on February 28, 2025.[35]

Products

Cameras

On March 13, 2014, Matterport launched their first camera named 'Pro 3D', targeting contractors, real estate companies and architects, alongside a subscription-based cloud service and a web-based content player.[13][14]

In June 2017, Matterport launched their second camera, named 'Pro2', as an upgraded version of their first camera, featuring improved resolution and geotagging capabilities.[36][37] The company subsequently launched a cheaper version of the camera named 'Pro2 Lite' in February 2018.[38][39]

In August 2022, Matterport launched a third camera named 'Pro3' as an upgrade to the 'Pro 2' camera, which features a LiDAR sensor.[40]

Real estate and digital twin services

In 2016, Matterport developed a tool to generate floor plans from their camera images.[41][42]

In January 2019, Matterport introduced a subscription-based platform called 'Cloud 3.0', which was supported by its image-processing artificial intelligence software known as Cortex.[43][44] The platform aimed to lower the cost of entry into the 3D mapping technology space by enabling its software to be compatible with 360-degree cameras from other companies such as Insta360 and Ricoh (specifically Ricoh Theta).

Collaborations

In 2014, Matterport collaborated with other companies such as Google on Project Tango, an augmented reality platform,[45] and with Redfin to create a 3D walkthrough feature for real estate listings.[46]

In July 2021, Matterport announced a collaboration with Facebook AI Research and released the Habitat-Matterport 3D Dataset (HM3D),[47] a collection of 1000 digital twins generated from real-world environments that was intended for use in academic research such as in embodied artificial intelligence.[48][49][50]

Matterport also partnered with Amazon Web Services to provide 3D models and data analytics to the AWS IoT TwinMaker, a digital twin implementation service by Amazon.[51][52][53]

References

  1. Matterport, Inc. 2024 Annual Report (Form 10-K) U.S. Securities and Exchange Commission, 2025-02-26^
  2. Matterport, Inc. 2023 Annual Report (Form 10-K) U.S. Securities and Exchange Commission, 2024-02-27^
  3. Wade Roush. Matterport Isn't Playing Games with Kinect-Style 3D Camera Xconomy, 2013-05-16, retrieved 2022-04-10^
  4. Matterport, Inc. Current Report (Form 8-K) U.S. Securities and Exchange Commission, 2025-02-28^
  5. Matterport Hires RJ Pittman as Chief Executive Officer Matterport, retrieved 2022-06-04^
  6. Andreea Andrei. 2023 SaaS Awards Winners 2023-08-22, retrieved 2024-02-24^
  7. Matterport Wins Best SaaS Product for Real Estate & Property Management Matterport, retrieved 2024-02-24^
  8. James Holloway. Matterport scans 3D objects and spaces "20 times faster" than competitors New Atlas, 2012-04-11, retrieved 2024-02-24^
  9. FinSMEs. Matterport Raises $5.6M Series A Financing FinSMEs, 2013-03-07, retrieved 2024-02-24^
  10. Cromwell Schubarth. 3D scanning startup Matterport raises nearly $4M Silicon Valley Business Journal, 2013-02-01, retrieved 2022-04-10^
  11. Nick Stockton. Interior Mapping Camera Will Make a 3-D Model of Your Home Wired, 2013-07-24, retrieved 2024-02-24^
  12. Bill Brown: 'Building a great team is the first priority' Inman, retrieved 2024-02-24^
  13. Troy Wolverton Group. Startup Matterport launches new 3-D modeling system The Mercury News, 2014-03-12, retrieved 2024-02-24^
  14. Matterport breathes life into fully immersive 3D models CNET, retrieved 2024-02-24^
  15. Paul Hagey. Matterport's 3-D virtual tours wow judges of Realogy FWD startup competition Inman, 2014-06-17, retrieved 2024-02-24^
  16. Matterport raises $16M to accelerate 3-D virtual tour technology Inman, 2014-07-07, retrieved 2024-02-24^
  17. Josh Constine. Matterport Captures $30M To Scan Rooms Into Virtual Reality TechCrunch, 2015-06-25, retrieved 2024-02-24^
  18. FinSMEs. Matterport Raises $30M in Series C Financing FinSMEs, 2015-06-26, retrieved 2024-02-25^
  19. Cromwell Schubarth. Opendoor, Carta, Matterport cut hundreds of jobs as COVID's startup toll grows Silicon Valley Business Journal, 2024-03-02, retrieved 2024-03-03^
  20. Crystal Tse. Matterport to Go Public Via Alec Gores SPAC in $2.9 Billion Deal Bloomberg.com, 2021-02-08, retrieved 2024-03-02^
  21. James Kleimann. Matterport to go public via SPAC in $3B deal HousingWire, 2021-02-09, retrieved 2024-02-24^
  22. Charlie Fink. Matterport SPAC Merger Imminent Forbes, 2021-07-07, retrieved 2022-06-04^
  23. Matterport Closes SPAC Merger, Raises $640M to Advance Digital Twins Robotics 24/7, 2021-07-22, retrieved 2022-06-04^
  24. Brown v. Matterport, Inc., C. A. 2021-0595-LWW casetext.com, retrieved 2022-06-04^
  25. Ex-Matterport CEO Sues Over Stock Trading Restrictions - Law360 www.law360.com, retrieved 2022-06-04^
  26. Matterport, Headed for De-SPAC, Sued by Ex-CEO Over Stock Lockup news.bloomberglaw.com, July 14, 2021, retrieved 2024-02-24^
  27. Delaware Court Of Chancery Finds Transfer Restrictions On Stock Issued In Connection With A De-SPAC Merger Inapplicable To A Legacy Operating Company Stockholder Based On The Language Of The Relevant Bylaw JD Supra, retrieved 2022-06-04^
  28. Gabriella Ben-Hutta. Matterport completes acquisition of Enview Coverager - Insurance news and insights, 2022-01-07, retrieved 2024-03-03^
  29. Alex Sirois. Matterport Just Became Much More Interesting Due to Enview finance.yahoo.com, 2022-01-12, retrieved 2022-06-04^
  30. Dennis Rodkin. VHT Studios, a pioneer in home-listing photos, sold to California firm Crain's Chicago Business, 2022-07-11, retrieved 2024-02-24^
  31. Stephen Council. Unprofitable Bay Area tech firm lays off 170 workers SFGATE, 2023-07-12, retrieved 2024-02-24^
  32. Matterport Sued for Allegedly Allowing Self-Dealing by Insiders news.bloomberglaw.com, September 14, 2023, retrieved 2024-02-24^
  33. Matterport, the Global Leader in 3D Digital Twins, to be Acquired by CoStar Group Matterport, 2024-04-22, retrieved 2024-04-22^
  34. CoStar Group to Acquire Matterport, the Global Leader in Immersive 3D Digital Twins and Artificial Intelligence for the Real Estate Industry That Makes Properties Intuitive and Interactive Online CoStar Group Investor Relations, 2024-04-22, retrieved 2024-04-22^
  35. CoStar Group Completes Acquisition of Matterport, Ushering in a New Era of 3D Digital Twins and AI-Powered Real Estate Innovation Matterport, 2025-02-28, retrieved 2025-03-01^
  36. Lucas Matney. Matterport launches Pro2 camera optimized for 2D and 3D imagery TechCrunch, 2017-05-31, retrieved 2024-02-24^
  37. Jeff Rubenstone. Updated 3D Scanner Aims to Expand Use of Point Clouds www.enr.com, 2017-06-13, retrieved 2024-03-02^
  38. Admin. NEWS: Matterport introduces lower-cost 3D camera AEC Magazine, 2018-02-16, retrieved 2024-02-24^
  39. Jeff Meyer. Matterport launches Pro2 Lite budget 3D camera Camera Jabber, 2018-02-16, retrieved 2024-02-24^
  40. Greg Corke. Matterport increases focus on AEC with Pro3 Camera AEC Magazine, 2022-08-31, retrieved 2024-02-24^
  41. Ty Poland. Matterport: The New Age of Real Estate? Fstoppers, 2016-07-10, retrieved 2024-02-24^
  42. Caroline Feeney. Agents can now generate traditional floor plans from their 3-D Matterport spaces Inman, 2016-04-20, retrieved 2024-03-02^
  43. Matterport's Latest Cloud Platform Opens 3D Technology for Widespread Adoption Engineering.com, February 8, 2019, retrieved 2024-02-24^
  44. Matterport Cortex gets quick 3D from 360° photos using AI and computer vision www.geoweeknews.com, 2019-02-13, retrieved 2024-03-02^
  45. Chris Welch. This is what a room looks like through the eyes of Google's Project Tango The Verge, 2014-02-21, retrieved 2024-02-25^
  46. Blair Hanley Frank. Redfin launches new 3D Walkthrough to help buyers explore houses on the market 2014-08-21, retrieved 2024-02-24^
  47. Santhosh K. Ramakrishnan, Aaron Gokaslan, Erik Wijmans, Oleksandr Maksymets, Alex Clegg, John Turner, Eric Undersander, Wojciech Galuba. Habitat-Matterport 3D Dataset (HM3D): 1000 Large-scale 3D Environments for Embodied AI 2021-09-16^
  48. Matterport and Facebook AI Research Collaborate to Release the World's Largest Dataset of 3D Spaces for Academic Research Matterport, retrieved 2022-06-04^
  49. Devin Coldewey. Facebook and Matterport collaborate on realistic virtual training environments for AI TechCrunch, 2021-06-30, retrieved 2022-06-04^
  50. Carla Lauter. Matterport's library of 3D scans tapped by Facebook for embodied AI research Geo Week News, 2021-08-30, retrieved 2022-06-04^
  51. AWS Announces General Availability of AWS IoT TwinMaker Amazon Press Release, April 21, 2022, retrieved 2022-06-04^
  52. Brittany Schramm. Matterport becomes an Amazon Web Services (AWS) Partner Matterport, retrieved 2022-06-04^
  53. Bill Lydon. AWS IoT TwinMaker Simplifies Digital Twin Implementations automation.com, 2022-01-26, retrieved 2022-06-04^