Matford was a French automotive manufacturer established as a joint venture in 1934 by local firm Mathis and US-based Ford Motor Company. The name Matford derived from both companies' names. The company ceased activities in 1940.
Overview
In the early 1930s, the Ford Motor Company was quickly expanding its European production, while Mathis S.A. had financial problems, but also a large, underutilized factory at Strasbourg (which, following frontier changes formalized in 1919, was now in France).[1]
Ford were keen to increase production and the Mathis plant in Strasbourg seemed more suitable than their existing workshop in Asnières-sur-Seine. A joint venture between Ford and Mathis was created under the name of Matford S.A., formally created on 1 October 1934, and owned by Ford and Matthis in the proportion 60:40.[2]