Ford SAF (1945–1954)
After the war the company re-introduced the smaller 2,225 cc V8-engined Matford model, but it no longer carried the Matford name. The car was known in France as the Ford 13CV, although subsequently it is also called more formally the Ford F-472 and, after the first 300 had been produced, the Ford F-472A.[3] The car’s handling had been criticised in the 1930s, and vehicles produced from 1946 benefitted from anti-roll bars at both ends as well as hydraulic brakes, which combined to make it easier to control through corners.[3] In addition to the familiar four-door sedan/saloon, chassis with front half bodies were also made available to coachbuilders, who built a number of coupé, cabriolet and station wagon adaptations. The 13CV was valued by customers for its interior space, comfort, style and performance.[3] However the car’s fuel consumption also put it at a competitive disadvantage against the market leading Citroën 11CV. That coupled with a post-war France tax policy intended to heavily discourage cars with engine sizes above 2-litres put a damper on sales.
In 1947 the company produced 3,023 of its 13CVs, which in 1948 increased to 4,270 units.[3] The Citroën was far more plentiful, as it was being produced at more than three times the 1948 production rate of the 13CV.[3] These production volumes were far below those envisaged when the Poissy plant was planned, and ever since the end of the war Ford’s French boss, Maurice Dollfus had been negotiating with US Management to be permitted to adapt a prototype developed in Dearborn in 1941. This model, launched in October at the 1948 Paris Motor Show as the Ford 12CV Vedette now replaced the F-472A. The Vedette was joined in 1952 by its upmarket counterparts, the Vendôme, and Comète sports coupé, cars that were not shared with any other Ford subsidiary.[4] In November 1954 Ford merged the entire French operation to Simca at first keeping 15.2 per cent of the company but selling this share as well in 1958.[1] Apart from the plant, Simca also acquired plans for a new Vedette, with the 2351 cc V8, which was made until 1961 (with a substantial modernisation for 1958) as Simca Vedette (although still marketed in some markets as Ford for some time).
The Poissy factory has an interesting later history - after the incorporation of Ford SAF into Simca, it was also a subject of Simca's takeover by Chrysler in the 1960, and during the 1970s it manufactured the first (and, as it later turned out, only) French-made car to bear the Chrysler brand, the Chrysler 180. At the end of the decade, Chrysler in turn divested its European operations (including Poissy) to PSA, which first rebranded the Poissy production to Talbot. Finally, in the second half of the 1980s, the Talbot brand was axed and Poissy became one of the most important production sites for the Peugeot brand and continues to be today.[5]
