Mars Canada Ltd is the Canadian division of Mars, Incorporated, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
Company history
The Canadian division began its operation in the late 1940s as a branch of Uncle Ben's Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian limited company and named Effem Foods Ltd.,[2] which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars. In 1998, the company was renamed Effem Inc.[2] The current name began use in 2007.[2] In that same year, Effem was selected as one of Canada's Top 100 Employers, as published in Maclean's magazine.[3]