Career
Maheshwari began his career with Procter & Gamble (P&G) in Mumbai[17] where he worked on the business of Vicks brand.[18]
After earning MBA at Wharton, he started at McKinsey & Company in New York, where he advised Fortune 500 companies on new market entry and growth strategies for emerging markets.[16][18] He then moved to the Bay Area to join Intuit, a consumer software company headquartered in Mountain View, California.[18] There he worked with Intuit's founder, Scott Cook and Intuit engineers, Manish Shah and Clinton Nielsen to explore a text-based mobile platform for information and news. In 2011, he, along with Scott Cook, Manish Shah and Clinton Nielsen, co-founded txtWeb, an app development platform for which they hold a patent issued by United States Patent & Trademark Office.[19][16] At its peak, txtWeb had over 11 million users using one or more of the 3500 active apps built by developers and businesses.[20] It grew to 1 billion transactions by 2014.[21][22] It was recognised by GSMA as a global case study on empowerment through access to information.[23] India Today magazine recognised Maheshwari as one of India's top 10 innovators in the year 2014.[24] Snap's founder, Evan Spiegel, briefly worked as an intern on the txtWeb team.[25]
Maheshwari was then hired by Flipkart to set up and grow Seller Ecosystem for Flipkart's marketplace.[26][27] Under his leadership, Flipkart's seller base grew tenfold.[28] He started initiatives such as ‘Flipkart Seller Campus’ and ‘Flipkart Helping Hands’ to empower and prepare small sellers during the peak festive demand season.[29] He also pioneered global brand licensing for Indian sellers.[30][31]
In April 2016, Maheshwari joined as the CEO of Network18 Digital to grow its online offerings which included Moneycontrol.com, Firstpost.com, News18.com, CricketNext.com, CNBC-TV18.com, Yatra.com, Homeshop18.com and BookMyShow.com.[16][32][33] He pushed the group beyond web to encompass a gamut of digital services enabled by mobile, machine learning, programmatic ad buying, Augmented reality (AR), and Virtual reality (VR).[34] The group became the most visited and viewed media network on YouTube as per Vidooly's News Network Report for September to November 2017.[35] Moneycontrol also launched India's first smartwatch application to have voice search for stocks enabled on the Apple watch.[36] Maheshwari is credited with the regional expansion of the group through growth in 13 Indian languages resulting in a three-digit increase in traffic across platforms with corresponding growth in revenues.[34]
In early 2023, Maheshwari came out of stealth mode with an AI-enabled copilot for creators, called Fanory.ai.[4] It enabled creators to generate incremental revenue in addition to what they can continue to earn via brand endorsements and advertising.[43] Fanory.ai received a majority investment from JetSynthesys and was backed by the family offices of cricketing legend, Sachin Tendulkar, Serum Institute of India's Adar Poonawalla and Infosys Co-founder, Kris Gopalakrishnan.[7][8][44][45]
In 2024, Harvard University selected Maheshwari for Mason Fellowship to research AI’s role in empowering individuals and improving the financial security of marginalized creators.[1][2]