Maison Kitsuné

The Kitsuné France Company SAS, doing business as Maison Kitsuné is a luxury French lifestyle brand founded in 2002 by Gildas Loaëc and Masaya Kuroki. Kitsuné operates as a premium fashion brand, a record label, an art gallery, and a chain of cafés and restaurants worldwide.

The name Kitsuné comes from the Japanese word kitsune (hiragana: きつね; kanji: 狐) meaning "fox". In Japan, the fox is said to have the power to change its appearance and its face; the many faces and appearances of the fox represent the different parts and directions of Kitsuné.[1] The fox is featured prominently in their ready-to-wear collections. Kitsuné Musique and Café Kitsuné are the sub-brands of their record label and chain of coffee shops, respectively.

History

Maison Kitsuné was founded in 2002 as a record label by Gildas Loaëc and Masaya Kuroki in Paris.[2] The founders first met in Loaëc's record shop in Paris where house music lovers, including Kuroki, Daft Punk, and others, frequented.[2] After a trip to Japan for a music video together, they came up with the idea of launching a lifestyle brand not confined to one discipline.[2] The result was Maison Kitsuné, which blends music and fashion as a multi-faceted Paris-meets-Tokyo brand.[2] The pair promoted the brand by performing DJ sets, which was followed by the release of the first t-shirt, shirt, dress, and eventually a full-fledged ready-to-wear collection in 2005 that represents 90 percent of its revenue today.[2]

In 2013, Maison Kitsuné expanded their brand by opening a coffee shop called Café Kitsuné in Tokyo, Japan.[2] The first café-restaurant opened in Paris, France in 2019.[3] They have since expanded Café Kitsuné to 26 locations worldwide, including in Tokyo, Paris, New York City, London, Vancouver, and Shanghai.[3]

Starting in 2025, Maison Kitsuné is closing its US retail stores to refocus on e-commerce and wholesale distribution.[4]

Kitsuné Musique

Artists

References

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