MS is an Italian brand of cigarettes manufactured by the Italian subsidiary of British American Tobacco.
MS was manufactured by the Italian company Ente Tabacchi Italiani, and owned by the Italian State Monopoly, until E.T.I. was introduced by British American Tobacco in 2004. This change made MS part of the BAT Italia line of brands. MS is mainly sold in Italy, but the brand is also sold in other European countries, such as Austria and Spain.[1]
History
MS was founded in 1969 by the Italian company "Ente Tabacchi Italiani" and owned by the State Monopoly.[2] Within a few years, it became the most popular brand of cigarettes in Italy due to the strong sense of "Italianism" the brand portrays.[1]
The brand has appeared in many Italian movies, especially during the 1970s, and was even endorsed by Italian actor Nino Manfredi.[3]