Mäurer & Wirtz is a German manufacturer of personal care products and perfumes. Since 1990 the company has been a subsidiary of Dalli Group.[1]
The company is managed by the fifth generation of the Wirtz family, joint CEO Hermann Wirtz.
The headquarters and production site is in Stolberg near the city of Aachen with 400 employees.[2] The company sells a range of consumer products using the sales divisions Cosmeurop Perfumes, Théany Cosmetics, NewYorker Cosmetics, s.Oliver Cosmetics and comma Cosmetics. Besides its own brands, such as Betty Barclay and 4711, the company produces licensed brands, such as s.Oliver and Otto Kern.[3]
History
The family business was founded by Michael Mäurer and his stepson Andreas August Wirtz, who established a soapworks in Stolberg in 1845. The company initially produced soft soaps, curd soaps and fine soaps which were sold in a local grocery store.