Lunchly (stylized in all caps) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between internet personalities Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson. Each box includes a Prime drink and a Feastables chocolate bar, each pre-existing popular products offered by the creators, along with four varieties including turkey with cheese and crackers, nachos with salsa and cheese, pizza, or BBQ chicken dippers. The product line was announced on September 16, 2024.
Although it is marketed as a healthier competitor to Kraft Heinz's Lunchables, the claim has been disputed by several health experts. The Food and Drug Administration has received several complaints about the product.
History
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024,