Lepas is a brand of Chinese vehicle manufacturer Chery that was established in 2025. It is a sub-division of Chery International, and will only be marketed outside China to support Chery's export strategy.
The brand was announced in a brand convention in Wuhu, Anhui, China in April 2025.[2] Its first model, the Lepas L8, rolled off the production line on 22 April 2025.[3] The brand introduced its new logo in July 2025, during its auto show debut at the 32nd Gaikindo Indonesia International Auto Show.[4] The brand intends to sell 500,000 units globally within three years of its launch, targeting 27 countries by the end of 2025, with plans to reach 45 countries by 2027.[2][5]
The name "Lepas" is a combination of the words 'leap' and 'passion'.[4][6]
Products
Current models
- Lepas L4 (2026–present), rebadged second-generation Chery Tiggo 5
- Lepas L6 (2026)
- Lepas L8 (2025–present), rebadged second-generation Chery Tiggo 8
Planned
See also
References
- Lepas - new Chery sub-brand launched for global markets; L8, L6, L4 SUVs shown; coming to Malaysia? - paultan.org Paul Tan's Automotive News, 2025-05-02, retrieved 2025-08-22^
- Lepas - new Chery sub-brand launched for global markets; L8, L6, L4 SUVs shown; coming to Malaysia? - paultan.org Paul Tan's Automotive News, 2025-05-02, retrieved 2025-08-22^
- Chery Automobile Co Ltd. Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility www.prnewswire.com, retrieved 2025-08-22^
- Chery’s Lepas sub-brand officially debuts in Indonesia – L8 to be first launch model, L6 and L4 also shown - paultan.org Paul Tan's Automotive News, 2025-07-24, retrieved 2025-08-22^
- Lepas brand launched as Chery SUV boom builds Drive, retrieved 2025-08-22^
- 'Too many brands?' Why Chery is adding Lepas to Jaecoo and Omoda autos.yahoo.com, 2025-06-05, retrieved 2025-08-22^
- Chery announces new small car line-up – Omoda C3, C2, C1; Chery T3, T2, T1; Jaecoo J3; Lepas L3, L2, L1 - paultan.org Paul Tan's Automotive News, 2025-04-28, retrieved 2025-08-22^