iCar Ecological Technology Co., Ltd., trading as iCar (stylized as iCAR), or iCaur (stylized as iCAUR) outside China, is a subsidiary of Chinese vehicle manufacturer Chery. The iCar brand was established as an electric vehicle brand in April 2023, following several previous usage of the trademark by Chery. iCar started sales of its first vehicle, the iCar 03 SUV in February 2024. In April 2025, the brand was renamed to iCaur for overseas markets due to trademark reasons.[2][3]
History
The iCar brand has been used by Chery several times prior to its usage as a standalone electric car brand. In 2007, the Àikǎ name (similar to Àikā, the Chinese name of iCar) was used for a pickup truck, Karry Aika. In 2014, the platform used by the Chery Arrizo 7 was marketed as iCar.[4] In 2017, iCar became an "ecosystem" brand owned by Chery.