Leon Restaurants

Leon Restaurants Limited (branded as LEON) is a fast food chain based in the United Kingdom, established in 2004. In addition to the United Kingdom, the chain also trades in Italy and the Netherlands.

As of November 2025, Leon has 46 restaurants, 20 UK franchises, three franchises in the Netherlands and one franchise in Italy.[3]

History

Leon was founded by John Vincent and Henry Dimbleby with chef Allegra McEvedy.[4][5][6] The business was named after Vincent's father,[7][4][8] and opened its first outlet in Carnaby Street in 2004.[9][10] Vincent has said that the founders' original mission was to make seasonal, high-quality fast food available to everyone.[11] Six months after opening, Leon was named the "Best New Restaurant in Great Britain" at The Observer Food Monthly Awards.[8] In 2008, Leon became a founding member of the Sustainable Restaurant Association.[12]

In March 2009, McEvedy gave up her role at Leon to focus on writing and television work, but remains a shareholder. In 2014, John Vincent took over from Henry Dimbleby as CEO, and Dimbleby then left the board in 2017. He also remains a shareholder.

By 2015 Leon had 57 restaurants.[13] In January 2015, HMSHost operated six Leon locations in airports and railway stations in southern England, and Leon announced an expansion of its relationship with HMSHost in 2018, including a franchise agreement in airports and railway stations across Europe and the Middle East.[14][15][16] The company hoped to reach an international clientele through these outlets, and help create demand ahead of further overseas openings.[17][18]

In June 2016 the first Leon outside England opened in Amsterdam.[19] Other overseas openings followed, including restaurants at Utrecht, Oslo, Gran Canaria, Dublin, and Leon's first restaurant in the United States, in Washington, D.C.[20] The latter's style was described as "fast-casual Mediterranean" in the local press.[21]

The chain was named in the 2017 The Sunday Times Fast Track 100 list.[22] Leon was backed by Active Private Equity and, in May 2017, Spice Private Equity became a major investor to support further global expansion plans.

By 2018, the company had 61 sites.[23] In the first quarter of 2019, 53% of the chain's food sales were plant-based or vegetarian.[23]

In March 2020, Leon set up the "Feed NHS" initiative to deliver 5,600 free meals a day to National Health Service critical care staff at London hospitals during the COVID-19 pandemic.[24] Other restaurant chains became involved, including Franco Manca, Tortilla, Tossed, and Wasabi.[25] A JustGiving page was created to raise funds.[26]

Leon USA Inc. filed for liquidation in February 2021, citing low customer numbers because of the Covid-19 pandemic. It had three outlets in Washington and a fourth nearby in Fairfax, Virginia.[21]

Corporate affairs

Other activities

Leon has published several cookbooks, and developed a cookware and tableware line with retailer John Lewis.[33][34]

Leon has also introduced a retail grocery range, including sauces and frozen meals, which were sold through UK supermarkets such as Sainsbury’s and Ocado.[35][36]

Following their Asda acquisition, Asda stores began to sell Leon sauces, and implemented Leon-branded coffee machines.[37]

External links