Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.[2] It began in 2008 as an offshoot of the Japanese company CUUSOO, named after the Japanese word 空想 kūsō, meaning "daydream" or "fantasy".
Background
Under the name LEGO CUUSOO, the original website was labeled a beta test until rebranding as Lego Ideas and transitioning to the Chaordix software platform in 2014.[3][4]