Lego Design byME (previously known as Lego Factory since the 2005 launch and stylized as LEGO Design byME) was a service connected with the construction toy Lego. Using this service, people could design their own Lego models using Lego Digital Designer, then upload them to the Lego website, design their own box design, and order them for actual delivery. The brand also covered a small selection of products that have been designed by Lego fans, and which were available to purchase as a set.
System
Lego Design byME was created for people to build and experiment with virtual Lego bricks. This was done on a program called Lego Digital Designer. Models were uploaded to Design byME on the Lego website, and creations could either be shared with the world in the gallery or purchased as a custom Lego set.
Pricing
When purchasing models from Lego Design byME, the price was significantly high compared to store-bought Lego sets, leading consumers to believe that the prices were unreasonable. However, the price was divided into a few different parts. These are listed below: Design byME did not accept returns due to its classification as a custom service.
- A service fee, which includes the handpicking of bricks and producing a custom made box.