La Fauxmagerie Ltd[1] (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop.[2] It sells plant-based substitutes for dairy cheese,[3] operating a retail store in London's Shoreditch area as well as selling online and wholesale.[4] Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta. La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[5] over the use of the phrase "plant-based cheese".[6]