Jay&Joy is the first purely vegan cheese producer of France. Most of the company's products contain Spanish almonds,[1] while others use cashew nuts or sunflower seeds, as well as spices.[2] Its most successful product is a camembert-like almond and cashew cheese called Joséphine.[1][3]
The company makes its products in La Croix-Saint-Ouen north of Paris and sells them retail and online in several European countries.[4] Jay and Joy also operates a cheese shop in the 11th arrondissement of Paris, called La crèmerie végétale ("The plant-based creamery"). As of 2020, more of its customers are lactose intolerant than vegan.[5]