Krating Daeng

Krating Daeng (,, ; lit. 'red bull' or 'red gaur')[1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries.[2]

Chaleo took the name from the gaur (Thai: กระทิง krathing), a large wild bovine of Southeast Asia. The logo of the drink underlies its branding, with two red gaurs charging at each other backdropped by a sun.[2]

History

Krating Daeng was first devised in 1975. It contains water, cane sugar, caffeine, taurine, inositol and B-vitamins.

Relation to Red Bull

The Thai product is from a different company than the global brand Red Bull as co-founded by Dietrich Mateschitz, an Austrian entrepreneur.[5] Mateschitz was the international marketing director for Blendax, a German toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.[6] He worked in partnership with Chaleo's T.C. Pharmaceuticals to adapt the formula and composition to Western tastes. Red Bull was launched in 1987.[7]

The two companies are often mistaken for each other, but they are separate entities focusing on different target markets running in conjunction with one another. At the time of founding and as of today, Red Bull GmbH, who owns the trademark for the drink in Europe and the United States of America, is 51 percent controlled by the Yoovidhya family.[2]

Confusingly, the Thai company and its partners do use the name "Red Bull" on some of their products.[8]

As a result, the mere presence of the wordmark "Red Bull" does not imply that the product is made by Red Bull GmbH of Austria or one of its subsidiaries.

The classic 250 mL can features both "Red Bull" and "KRATINGDAENG" (without space).

The Thai 170 mL "Extra" and 250 mL "Soda" products feature "Red Bull" and not "Krating Daeng".

All TCP-licensed products made in China features "Red Bull" and not "Krating Daeng".

The speciality products for the Malaysian, Filipino, Mongolian, Hong Kongese, Vietnamese, Singaporean markets feature "Red Bull" and not "Krating Daeng".

In China

Two separate companies use the golden-can Krating Daeng design in China under the wordmark "红牛 Red Bull". This was the result of two separate agreements made by the T.C. Pharmaceutical Industries Co. Ltd. (later the "TCP Group") with Chinese companies. The first company was founded in 1995 a licensed production by Reignwood Group, with the trademark authorization lasting until 2016.[9] The second was founded solely by TCP in 2019, buying up a Chinese drinks company in whole.[10]

Since the end of the license terms in 2016, the TCP and Reignwood have been embroiled in legal fights trying to become the sole legal party allowed to use the trademark 红牛. Different Chinese local courts have made conflicting judgements favoring either side.[10]

type	Energy drink
origin	Thailand
introduced	1976
color	Yellow
related	Red Bull, Red Bull Simply Cola, Organics by Red Bull, Carabao Energy Drink
website	www.tcp.com/en/product/energy-drink/kratingdaeng/
manufacturer	T.C. Pharmaceutical Industries Co. Ltd.

History

Relation to Red Bull

In China

Sponsorship

Ingredients

See also

External links

References