Kee Wah Bakery is a chain of bakery stores in Hong Kong, mainland China (Shenzhen, Guangzhou, Shanghai), Taiwan, and Los Angeles and San Francisco.
History
Kee Wah Bakery was founded by Mr. Wong Yip Wing in 1938 as a small grocery store in a corner of Shanghai Street in Kowloon, Hong Kong. A few years later World War II began and the store was forced to close. At that time one of the employees used some simple tools and an old oil barrel as an improvised oven, and began baking pastries to sell to the boat dwellers on the harbour. This marked the beginning of Kee Wah Bakery. Since then, Kee Wah has become one of Hong Kong's oldest bakeries, and has made its name in Chinese Wedding Cakes and Mooncakes. In 1997 the baton of the business were passed to the second generation; Mr Kevin S Wong revamped the company's branding and product packaging by engaging renowned graphic designer Mr Suen Siu Wah to overhaul the corporate identity, product packaging, outlet interiors and staff uniforms.[1] Headquarter is located at Kee Wah Industrial Building, 666 Castle Peak Road, Cheung Sha Wan, with production lines; There is also a production centre in Taipo Industrial Estate which started in 2009.
Hong Kong actor Eric Tsang is the endorser for Kee Wah Mooncake and Kee Gift Series. Taiwanese actress Annie Liu is the endorser for Kee Wah Chinese Bridal Cakes.[2]