Goods of Desire commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong. Founded in 1996 by Douglas Young, the brand is known for its tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese "住好啲" (jyu hou di), which roughly translates as "to live better".
In 2023, there are five store locations in Hong Kong. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Los Angeles, Sydney, Shanghai, Taiwan and Singapore.
History
An architect by training, founder Douglas Young wanted to do a lifestyle and home accessories store, with the aim of designing and manufacturing the products instead of shipping Chinese goods made in the West. He launched G.O.D. with the first store in an Ap Lei Chau warehouse (closed 2014) in 1996. Within two years, other locations followed, including on Hollywood Road in Central, Tsim Sha Tsui (closed 2012). The Hollywood Road store still exists today and is home to the famous Instagram mural done in collaboration with street artist, Alex Croft in 2012. In 2001, G.O.D. opened its 20,000 square foot flagship store at Leighton Centre (closed 2013) in Causeway Bay, as well as lifestyle mall 'Delay No Mall', also in Causeway Bay in 2008.
In 2008, the company introduced a 'Hong Kong Street Culture Gallery' at the Jockey Club Creative Arts Centre in Shek Kip Mei