KQTV: Changing ownership, Topeka expansion attempt
McGoff sold the KFEQ stations to separate owners over the course of 1968. Channel 2 went to ISC Industries for $3.1 million. ISC—a diversified firm based in Kansas City with interests ranging from truck manufacturing to pen production and securities[25]—pledged to upgrade the station to allow it to broadcast local color programming. The sale required one or the other of KFEQ radio and television to change call signs; the radio station kept KFEQ[26] and channel 2 became KQTV on February 1, 1969.[27] As KFEQ-TV had been informally known as "The Q", the new call sign retained brand equity from the old.[28] After ISC closed on the purchase in July 1969,[29] the company expanded into radio by buying two radio stations in the Kansas City area.[30]
After three years, ISC opted to exit broadcasting entirely and sold KQTV, plus FM radio stations KGRV in St. Louis and KLYX in Houston, to Amaturo Group in a sale completed in 1973.[31][32]
In January 1976, Amaturo Group applied to build channel 43 in Topeka, Kansas, as a semi-satellite of KQTV. At the time, Topeka only had two commercial stations and no full-time ABC affiliate, a void that KQTV hoped to fill by combining its existing schedule with separate news programs for the Topeka area. The application was opposed by Topeka's NBC affiliate, KTSB, which believed that because Topeka had two full-line television stations, a satellite was not permissible and constituted unfair competition.[33] The FCC concurred in May 1978 and dismissed the channel 43 application, finding there was too much signal overlap between the proposed Topeka station and KQTV, even with the proposed local program content for the new Topeka service. KQTV instead fell back on another application it had filed to construct a taller tower, which would bring Topeka and Kansas City into its primary coverage area but was protested by the Kansas City stations.[34][35]
Amaturo Group sold KQTV in 1979 to Elba Development Corporation of Rochester, New York, owned by the Glazer family, so it could pursue larger station transactions without being at the limit of VHF television stations ownable by one group once it bought four other stations,[36] revealed to be the Nebraska Television Network in central and western Nebraska.[37] Elba refiled the tower application, which proposed a new, 2000 ft mast at Potter, Kansas.[38] The relocation plan was denied by the FCC in 1983 because, in spite of adding 465,000 people to KQTV's coverage area, the move would have stripped slightly over 10,000 people of the only TV service they reliably received.[39] In 1986, KQTV tried again to build a tall tower in Kansas.[40] The FCC denied this attempt because it would have left 4,940 people in a 10-county area without television service, rejecting KQTV's contention that many viewers in the area had cable and could receive stations.[41]
In 1990, Elba sold KQTV, along with WRBL in Columbus, Georgia, and WTWO in Terre Haute, Indiana, to TCS Television Partners for $56 million.[42][43] In 1994, KQTV became a secondary affiliate of the NFL on Fox to serve non-cable viewers who did not receive a Fox network signal;[44] this deal was honored even though Fox moved its programming in Kansas City to WDAF-TV months later.[45] The managing general partner of TCS Television Partners, Martin Pompadur, decided to put the stations on the market in 1994;[46] while the station was not sold then, TCS tried again in 1996.[47]
Nexstar Broadcasting Group acquired KQTV and WTWO in 1997. At the time, Nexstar's only television property was WYOU in Scranton, Pennsylvania, but the firm had been founded by Perry Sook to acquire other mid-market TV stations.[48][49] On June 12, 2009, KQTV switched from an analog to a digital signal; a low power on VHF channel 7 led to signal strength issues in rural areas on the fringes of the station coverage area.[50]
From its sign-on until 1986, with the advent of religious station KTAJ-TV, channel 2 had been the only station in St. Joseph.[51] KTAJ posed minimal competition to KQTV, which by 2012 commanded 87 percent of television revenue in a market that had no other major network affiliates. This began to change in 2012 when the News-Press & Gazette Company (NPG), which owned television stations elsewhere in the western United States and the News-Press 3 Now local cable channel in St. Joseph, launched a local Fox affiliate, KNPN-LD, and a local news department leaning on the resources of the News-Press.[52] In following years, NPG launched a local NBC affiliate—KNPG-LD—and CBS affiliate—KCJO-LD.[53][54]