1990s–present
Channel 43 returned to the air on September 11, 1992, as KSDI; the station was originally an affiliate of the viewer-request music video network The Box. That December, the station changed its call letters to KGMC (the calls were previously used by KOCB in Oklahoma City from 1979 to 1989).
In January 1995, the station entered into a local marketing agreement with Pappas Telecasting Companies, owner of Fox affiliate KMPH-TV (channel 26). Pappas programmed the station from 7 to 9 a.m. and again from 3 to 11 p.m. daily, airing a blend of cartoons, classic sitcoms and older movies. On January 11 of that year, the station became a charter affiliate of The WB. KGMC continued to run religious programs, paid programming, and home shopping programs during time periods that were not programmed by Pappas.
In 1997, KGMC terminated the LMA with Pappas, switching full-time to a format of infomercials and religious programs. Pappas then moved the WB affiliation first to KMPH on a secondary basis, and later to KNSO (channel 51) in 1998 and finally to KFRE-TV (channel 59) in 2001, where the network remained until The WB ceased operations in September 2006 and was replaced by The CW. In the meantime, KGMC would join home shopping channel America's Store in 1998; after America's Store was shut down by HSN in 2007, KGMC switched its programming to Jewelry Television. KGMC had been the only full-power independent television station in the Fresno market, until August 1, 2012, when it became an affiliate of the Spanish-language network MundoFox. On December 1, 2016, with the demise of MundoMax, KGMC switched to Liberman Broadcasting's Estrella TV network.
On February 27, 2020, NBCUniversal agreed to transfer the license assets of KNSO to Cocola Broadcasting in exchange for acquiring the KGMC license.[1] The sale was completed on September 1, 2020.[2] Upon completion of transfer in which the call signs were also swapped,[3] KNSO now operates on UHF channel 27, while KGMC operates on VHF channel 11.
