News operation
KMSP presently broadcasts 59 1/2 hours of locally produced newscasts each week (with 10 hours each weekday, four hours on Saturdays, and 5 1/2 hours on Sundays); in regards to the number of hours devoted to news programming, it is the highest newscast output among Minneapolis' broadcast television stations.
The station's first news director and news anchor was Harry Reasoner when KMSP signed on (as KEYD-TV) in 1955.[10] Despite the station's focus on live coverage of news and sports, as well as awards from the University of Minnesota Journalism School and the Northwest Radio–TV News Association, KEYD's newscasts were generally in fourth place in the ratings.[15] After channel 9's ownership changed in 1956, the news operation was closed down.[15] News programming returned to the station after NTA bought KMGM-TV in 1957.[24]
The station, which had long been a distant third to WCCO-TV and KSTP-TV in the Twin Cities news ratings, began an aggressive campaign in 1973 to gain ground against its competition. After a nationwide search, management hired Ben Boyett and Phil Bremen to anchor a newscast with a new set and format, known as newsnine.[32] The new format did not really draw many new viewers, and the station's low news budget, ill-conceived promotion, and frequent technical glitches, along with its network's news division's overall struggles and wire service before Roone Arledge took control, didn't help matters. One botched campaign for a news series on venereal disease, in the spring of 1974, resulted in lawsuits from two young women that claimed that their likenesses were used in promos without their permission, thus damaging their reputations.[32] By the fall of 1975, Boyett and Bremen would be gone, replaced by respected veteran newsman Don Harrison and the station's first female anchor, Cathie Mann. These changes did little to take channel 9 out of third place, and despite ABC becoming the #1 network by 1977 and Arledge's moves to increase ABC News's prestige, KMSP's newscasts still struggled.[32]
After KMSP lost the ABC affiliation in 1979, the station's news operation reduced to a more scaled-down 9 p.m. or post-sports-only newscast which was more manageable for KMSP to maintain at the time. It was paired with the syndicated Independent Network News in the early-to-mid-1980s. The newscast's budget and ratings would increase by the end of that decade, with re-expansions of the news department into the morning and early evenings occurring in the mid-1990s.
By the end of the decade, Minnesota 9 News was competitive with the other stations in the market, especially with its all-local morning newscast doing well against the network morning shows. This was despite KMSP being hamstrung by its UPN affiliation, which had seen several affiliates of the network cut or close their news departments through its decade of existence, due to the network's overall and prime time ratings failing to meet expectations. Outside of UPN's Star Trek series, the rest of the network's programming schedule struggled outside of cities, a particular issue that affected KMSP as a statewide superstation with a wide rural footprint. This played into the station's decision to eschew their owner-mandated "UPN 9" branding for the more neutral statewide branding of "Minnesota 9" (later, 9 News) to promote their news department.
When KMSP rejoined Fox in 2002, the station's prime time newscast, now with the stronger aid of Fox's prime time lineup and sports coverage, frequently outrated the newscasts on KSTP-TV.[32] Following Fox's acquisition of WFTC in 2001, that station's existing news operation was moved into an auxiliary studio of KMSP as part of a slow merger (including limited story-sharing);[54] after Fox canceled channel 29's newscast in 2006, some of WFTC's staff moved in full to KMSP.[59]
On May 11, 2009, KMSP became the second station in the Twin Cities (behind KARE-TV) to broadcast local newscasts in high-definition.
Controversy
On June 16, 2006, during one of the station's newscasts, KMSP broadcast a "video news release" about convertibles produced by General Motors without required attribution that it was distributed by the auto giant. The narrator, MediaLink publicist Andrew Schmertz, was introduced as reporter André Schmertz.[60] On March 24, 2011, the FCC levied a $4,000 fine against KMSP for airing the video news release without disclosing the corporate source of the segment to its viewers, following complaints filed by the Free Press and the Center for Media and Democracy in 2006 and 2007.[61]
On-air staff
Notable current on-air staff