Link Snacks, Inc., better known as Jack Link's Protein Snacks, or simply Jack Link's, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using the recipes of his great-grandfather, Chris Link, a master sausage maker from Germany.[4] They are known for their "Messin' with Sasquatch" ads.[5]
In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest including in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; Underwood, Iowa; Perry, Georgia and its marketing office in Minneapolis.[6][7]