Cars
In the early 1950s, Renzo Rivolta developed the concept for a car that was halfway between a car and a motorbike, to bridge the gap between the classic motorcycle and the cheapest Italian car of the time, the Fiat Topolino. The idea was to create a motorbike with a body in order to have a vehicle that was equally as economical, but with the protection offered by a normal car. The company register changed to Iso Autoveicoli and in 1953 the Isetta was launched. The Isetta featured a distinctive "egg" shape, and was powered by the engine already fitted on the Isomoto 200, albeit increased to 236 cm3 with an aluminum cylinder and chromed cane. It was a sort of cabin scooter, with four wheels (the two rear were fixed, closer to each other) and a cockpit for two passengers, with only one way in: the front door, which was designed to be the car's nose as well, including the windscreen and steering wheel.
The Isetta was not a great success in Italy. Therefore, Renzo Rivolta decided to license the project abroad. The result was the VELAM Isetta for the French market and the Romi Isetta for the Brazilian and South American markets in general, and then the BMW Isetta. The Bavarian company was far from being a healthy company due to an unfavorable post-war reorganization and the unsuccessful high-end models it offered after the war. The launch of the BMW 250, i.e., the BMW-branded Isetta, was much more successful than in Italy. In the end, a total of 160,000 units were produced and sold. At the end of 1956, production of the Iso Isetta ceased. In the meantime, the Bresso-based company built the Iso 400, a small, more conventional car with a three-volume body that remained at the prototype stage.
At the beginning of 1957, Iso ended its activities in the fields of microcars and motorbikes. Renzo Rivolta aimed to take a new direction and, from the ashes of Iso Autoveicoli, founded Iso Rivolta — a car manufacturer targeting the narrow market of high-end Gran Turismos, with production halfway between the GTs of the German or American school and the GTs of the Italian school.
The real transition to passenger car production took place in 1962 with the public presentation of the Iso Rivolta IR 300, a luxury coupé designed by Bertone (through Giorgetto Giugiaro’s sketches) with a chassis developed by Eng. Giulio Alfieri and powered by a V8 engine from a Chevrolet Corvette. The 300 in the name indicated the engine output: 300 hp. From that moment on, it was also clear what kind of cars the Iso would produce: high-performance grand touring cars with top-level finishes.
In 1963, the Iso A3 was built and exhibited on the Iso Rivolta stand at the Turin Auto Show. Intended for racing with the acronym A3/C, it was entrusted to Giotto Bizzarrini, who was hired by Iso as a track engineer. The bodywork, on the other hand, was made at Piero Drogo's Carrozzeria Sports Cars in Modena using 1,700 rivets. In fact, the second Iso model was nicknamed millechiodi. In 1965, the berlinetta version of the A3 was sold to the actor and singer Johnny Hallyday, who helped make it a lifestyle icon.
