Jet Privilege Private Limited (JPPL) part of the Etihad Aviation Group, is an independent, loyalty and rewards Management Company formed in 2014. It was rebranded as InterMiles in 2019. As of 2020. the program had about 10 million members.[1]
History
In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and then let members redeem miles after it is accrued in members account.[2] It was the frequent-flyer program[3][4] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group.[5]
InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.[6]
Funding
Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company.[5]
Advertising campaign
After rebranding, InterMiles launched their first television advertisement in 2020.[7]
See also
External links
References
- Jet gone, Jet Privilege is InterMiles now The Times of India, retrieved 2021-04-29^
- Jet Airways defers plans to sell stake in Jet Privilege Mint, retrieved 2020-11-14^
- Jet Privilege's frequent flyer programme to be now known as InterMiles Business Line, retrieved 2020-08-14^
- Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained CNBC TV18, retrieved 2021-04-29^
- InterMiles gains traction in consumer tech segment Business Line, retrieved 2021-02-17^
- Jet Privilege unveils new brand identity 'InterMiles' The Economic Times, retrieved 2020-11-14^
- InterMiles launches first ad campaign after rebranding adgully.com, 2020-02-29, retrieved 2025-09-05^