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Ibis (hotel)

Ibis (stylised as ibis) is a French brand of budget hotels owned by Accor. Created in 1974, Ibis became Accor's "economy megabrand" in 2011 with the rebranding of Ibis Styles and Ibis Budget from All Seasons and Etap Hôtel respectively. As of December 2019, there were 1,218 hotels under the Ibis brand (excluding Styles and Budget hotels), with 159,180 rooms in total across 70 countries.[1]

History

Foundation and early years

The first Ibis hotel opened in Bordeaux in 1974. It was created by the Accor group (then Novotel-SIEH) to engineer more affordable Novotels. By 1988, Ibis operated 182 hotels in France.[2] In the USA, the first Ibis hotel opened in 1983.[3] The chain spread through the states of Texas, Florida and Georgia.[4] However, by the end of the 1980s, Ibis exited the US market.[5] In the UK, by 1995, Ibis operated 8 hotels.[6]

In 1997, Ibis launched its 15-minute guarantee program which consisted in offering the stay if an Ibis hotelier could not fix a customer's issue with a room within 15 minutes.[7]

Development since 2000

By 2004, Ibis operated 700 hotels in 36 countries.[8] From 2003 to 2005, Ibis opened in South Korea,[9] China[10] and Thailand.[11] In October 2009, Ibis reached the 100,000 rooms milestone[12] and opened its first hotel in Moscow,[13] followed by a 50th hotel in Brazil[14] and a first hotel in Japan.[15] In 2012, Ibis' largest hotel in the Asia-Pacific region opened in Bandung.[16] In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.[17] The mattresses, pillows and digital access were upgraded.[18] Following this restructuring, the Ibis megabrand (including both other chains) became the biggest hotel operator in Europe in 2013, with 1,277 hotels.[19] In January 2014, Ibis itself opened its 1,000th hotel.[20]

In September 2012, Ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper.[21] Sleep Art was turned into a mobile app for all Ibis customers 6 months later.[22]

Development

See also

External links

References

  1. Key indicators Accor.com, retrieved 11 April 2023^
  2. Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean Berghahn Books, 2009^
  3. Modernisation de l'industrie hôtelière Lhotellerie-restauration.fr, 6 March 1997, retrieved 25 November 2019^
  4. Bras de fer avec le gouvernement Lhotellerie-restauration.fr, 6 March 1997, retrieved 16 January 2020^
  5. Jacques Neher. Accor Is Gambling on U.S. Motels The New York Times, 24 July 1990, retrieved 25 November 2019^
  6. Ibis wades into franchise arena Thecaterer.com, 22 June 1995, retrieved 16 January 2020^
  7. Ibis hotels launch new "15-minute guarantee" program Hotelnewsresource.com, 11 February 2003, retrieved 16 January 2020^
  8. 700 hôtels ibis dans 36 pays Lhotellerie-restauration.fr, 20 May 2004, retrieved 16 January 2020^
  9. Accor begins major expansion of economy hotel sector in Asia ibis launches in Korea, to be followed by expansion in China and Hong Kong Hotelnewsresource.com, 20 October 2003, retrieved 16 January 2020^
  10. No limits to budget brands Hoteliermiddleeast.com, 22 March 2010, retrieved 16 January 2020^
  11. Accor launches ibis economy hotel brand in Thailand Hotelnewsresource.com, 7 November 2005, retrieved 16 January 2020^
  12. Inauguration Of The 100,000th ibis Room In The World At The New Ibis City West In Munich Hospitalitynet.org, 15 October 2009, retrieved 25 November 2019^
  13. Accor Announces Opening of ibis Moscow Paveletskaya Hospitalitynet.org, 17 September 2009, retrieved 16 January 2020^
  14. Opening of the 50th ibis hotel in Brazil Breakingtravelnews.com, 3 February 2010, retrieved 16 January 2020^
  15. Accor's Ibis debuts in Japan Businesstraveller.com, 2 November 2011, retrieved 16 January 2020^
  16. The largest ibis hotel in Asia Pacific opened today in Bandung, Indonesia Hospitalitynet.org, 8 March 2012, retrieved 16 January 2020^
  17. Scott Carey. Ibis accelerates 'megabrand' revamp Businesstraveller.com, 22 June 2012, retrieved 25 November 2019^
  18. Armorel Kenna, Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle Bloomberg.com, 1 November 2011, retrieved 25 November 2019^
  19. Ibis Becomes Leading Hotel Brand in Europe Hospitalitynet.org, 14 February 2013, retrieved 25 November 2019^
  20. Accor announces 1000th ibis hotel Hotelnewsresource.com, 20 January 2014, retrieved 16 January 2020^
  21. Jon Fingas. Ibis hotels to have robots paint art while they track your sleep: no, that's not creepy at all (video) Engadget.com, 28 September 2012, retrieved 25 November 2019^
  22. Ibis launches sleep art app Breakingtravelnews.com, 6 March 2013, retrieved 16 January 2020^