Hubbl, previously Streamotion,[1][2] is an Australian over-the-top streaming subscription provider, wholly owned by Foxtel. The company has developed and operates the local streaming services Kayo Sports, Binge, Flash and Lifestyle, as well as operating the WatchAFL and WatchNRL services in international markets.
In 2022, Foxtel announced their development of a television operating system known internally as Project Magneto, based on the Sky Stream box available in the UK.[3] In October 2023, the service was formally revealed under the name Hubbl, which aims to bring content from both free-to-air providers and paid subscription services into a single user interface.[4]
The platform can be accessed via two products; the Hubbl puck, an external digital media player which can be connected to compatible television sets and the Hubbl Glass, a 4K LED Smart-TV with a built-in soundbar and the Hubbl service already integrated into the device.[5][6] Both of those products began to be on sale on 10 March 2024 via Hubbl's website as well as JB Hi-Fi and Harvey Norman retail stores.[5][7] Hubbl also acts as a unified billing service for streaming subscriptions, with Streamotion moving their billing operations exclusively to the service.[8]
In September 2025, Foxtel announced that both Hubbl products would be entering "maintenance mode" and would no longer receive marketing support.[9] Two months later, Hubbl announced they would no longer offer the ability to subscrible to third-party services through their billing platform, as well as the discontinuation of their 'Stack & Save' program.[10]
Hubbl's streaming services have grown to become Foxtel's fastest growing business sector, with streaming users comprising two-thirds of the company's customer base.[11]
Services
Kayo Sports
Kayo Sports, codenamed Project Martian during development, is Hubbl's subscription streaming service for its sports content. The service was launched in November 2018 and offers both live streams and highlights packages from Fox Sports as well as ESPN, beIN Sports and Racing.com. In addition to this, a multiscreen feature is also available, allowing subscribers to view multiple live events simultaneously.[12]
Binge
Binge, codenamed Project Jupiter during development, is Hubbl's entertainment focused streaming service that was launched on 25 May 2020. Set up to compete with the likes of Disney+, Netflix, Amazon Prime Video and Stan, the service features content from major networks and studios including HBO, Warner Bros, Paramount Global, Sony Pictures, Universal Pictures, FX (even though it has already begun losing its titles to Disney+) and the BBC.[13] The service also features a selection of live streamed linear Foxtel cable networks including FOX One, LifeStyle, Fox Arena and BBC First.[14]
Flash
Flash News is Hubbl's news aggregation OTT platform that was launched on 14 October 2021. The service offers live news coverage from major linear cable networks including Sky News Australia, Sky News UK, CNN, BBC News, and Fox News.[15] In 2023, Foxtel shuttered the service's editorial team, bringing an end to daily original content on the platform.[16]
In December 2025, Foxtel announced they would be winding down the Flash and Lifestyle platforms, with their respective content to be merged into Binge. Both services are set to shut down in February 2026.[17]
Lifestyle
LifeStyle is a streaming service which distributes non-fiction content from Foxtel's Lifestyle group of networks, launched alongside the Hubbl platform.[18]
References
- James Manning. Foxtel Group's Hubbl launch: Binge, Kayo Sports accounts moving to new platform in February Mediaweek, 28 December 2023, retrieved 7 March 2024^
- Foxtel begins transition to Hubbl streaming brand Telecompaper, 8 January 2024, retrieved 7 March 2024^
- Edmund Tadros. We're not America: Foxtel boss says streamers are getting it wrong Australian Financial Review, Nine Entertainment, 20 November 2022, retrieved 7 March 2024^
- Sophie Elsworth. Foxtel unveils its new Hubbl TV technology to make TV viewing much smoother The Australian Business Review, News Corp Australia, 26 October 2023, retrieved 7 March 2024^
- Steve Molk. Steve Molk grabs the remote for a hands-on look at Foxtel's new TV--HUBBL GLASS TV Blackbox, 7 March 2024, retrieved 7 March 2024^
- Calum Jaspan. Can Hubbl refloat Foxtel's bubble? Sydney Morning Herald, Nine Entertainment, 21 February 2024, retrieved 7 March 2024^
- Hubbl announces 10 March launch date Mediaweek, 1 March 2024, retrieved 7 March 2024^
- Dan Barrett. 'Doesn't my TV already do this?': Is Hubbl a Foxtel thought-bubble or worth the trouble? Guardian Australia, Guardian Media Group, 23 February 2024, retrieved 7 March 2024^
- Kevin Perry. Foxtel winds down HUBBL after $200m streaming gamble TV Blackbox, 2025-09-13, retrieved 2025-09-13^
- David Knox. Hubbl to end Stack & Save billing TV Tonight, 2025-11-11, retrieved 2026-01-28^
- David Knox. Streaming now two-thirds of Foxtel Group subscribers TV Tonight, 12 May 2023, retrieved 7 March 2024^
- Jennifer Dudley-Nicholson. Kayo sports streaming service, dubbed 'Netflix of sports', launches in Australia news.com.au, News Corp Australia, 27 November 2018, retrieved 2019-01-02^
- Hannah Story. Everything You Need to Know About Foxtel's New Streaming Service PopSugar, 23 May 2020, retrieved 22 September 2023^
- Foxtel's Binge streaming service: Price, features, comparison and content finder.com.au, retrieved 2 June 2019^
- Zanda Wilson. Foxtel details launch of news streaming service Flash Mumbrella, 22 September 2021, retrieved 7 March 2024^
- Robert McKnight. FOXTEL axes FLASH editorial staff as streaming service struggles to find an audience TV Blackbox, 16 February 2023, retrieved 7 March 2024^
- Foxtel shuts down FLASH and LifeStyle to create one home www.mediaweek.com.au, retrieved 2026-01-28^
- Christine Estera. Australia's biggest streaming apps join new TV technology Hubbl news.com.au, News Corp Australia, 19 February 2024, retrieved 7 March 2024^