The Hasbro Comic Book Universe (HCBU) is an American comic book franchise and shared universe created and published by IDW Publishing, based on various properties of the toy company Hasbro.
Publication history
Following the bankruptcy of Dreamwave Productions in 2005, IDW picked up the Transformers comic book license and hired veteran writer Simon Furman to craft a rebooted continuity based on the Generation 1 toy line, similar to what Marvel Comics did through Ultimate Marvel.[1]
In May 2008, IDW obtained the G.I. Joe comic book license from Devil's Due Publishing.[2]