Original ownership (2009–2015)
Grindr was launched as an iOS mobile app on March 25, 2009, by tech entrepreneur Joel Simkhai in Los Angeles, California.[7] The free version displayed 100 profiles of nearby men, while a premium version ($2.99 plus a monthly fee) contained no advertising and broadened the dating pool to 200 men.[8] Cautious but generally positive reviews of the app circulated through the gay blogosphere on sites such as Queerty[9] and Joe My God.[10] By August 2009, there were 200,000 total users in Grindr's network.[8] By March 2010, there were 500,000.[11]
For its first anniversary on March 25, 2010, Grindr released the app for BlackBerry devices.[11]
In January 2011, Grindr won the iDate Award for Best Mobile Dating App.[12]
On March 7, 2011, Grindr launched the app for Android devices. Along with a free version, users could pay $4.97 for a premium version called Grindr XTRA that featured no banner ads, more profiles to choose from, more "favorites," and push notifications of messages received while the app is running in the background.[13]
In January 2012, a vulnerability in the app's security software enabled hackers to change the profile picture of a small number of primarily Australian Grindr users to explicit images. Grindr subsequently commenced legal action and made software changes that blocked the site responsible.[14]
In January 2012, Grindr won TechCrunch's Crunchies Award for Best Location Application and two iDate Awards for Best Mobile Dating App and Best New Technology.[15][16] In April 2012, Grindr won the About.com Readers' Choice Award for Best Dating App, after 74 percent of readers chose Grindr over Zoosk, SKOUT, Tagged, Tingle, and Are You Interested. In May 2012, the 2012 Webby Awards named Grindr an Official Honoree in its "Social (Handheld Devices)" category.[17] Fewer than 15% of entries submitted to the Webby Award committee that year received the Official Honoree distinction, which recognizes the best in Internet content, services, and commerce.[18]
On June 18, 2012, Grindr announced that it had officially hit 4 million registered users in 192 countries across the globe.[19]
On July 22, 2012, after Grindr experienced a technical outage, British tabloid The People (now The Sunday People) reported that Grindr's crash was due to the volume of usage upon the arrival of Olympic athletes in London for the 2012 Summer Olympics looking for hook-ups.[20] The report caused rumors to circulate regarding the athletes' potentially scandalous sexual behavior. Grindr quashed the rumors the next day and blamed the outage on technical issues not related to server demand.[21]
In August 2013, Grindr released an updated version of the app requiring users to verify their accounts by providing a valid email address. Grindr says this was done to reduce spam and improve portability. Critics argued it stripped the app of its anonymity.[22]
On September 30, 2013, Grindr introduced Grindr Tribes, allowing users to identify themselves with a niche group and filter their searches to better find their type. Grindr Tribes include: Bear, Clean-Cut, Daddy, Discreet, Geek, Jock, Leather, Otter, Poz, Rugged, Trans, and Twink. In addition to Tribes, Grindr users could now filter by Looking For.[23]
As of Grindr's fifth anniversary on March 25, 2014, the app was averaging more than 5 million active monthly users worldwide.[24]