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Haaretz is a prominent Israeli daily newspaper with a liberal-left editorial stance, founded in 1919 in Tel Aviv. Publishing in both Hebrew and English, it targets educated readers with in-depth political analysis, investigative journalism, and cultural coverage. Known for its critical perspective on Israeli government policies and commitment to independent reporting, it has built a significant international readership through its online English edition.
Key moments
1919Founded as a daily newspaper in Tel Aviv, Mandatory Palestine
1935Acquired by the Schocken family, which retains core ownership to present day
1939-1990Established reputation for independent journalism under editor Gershom Schocken
1997Launched English-language online edition, expanding global reach
2011Sold partial stake to group including Pierre Omidyar while maintaining editorial independence
Haaretz competes in Israel's diverse media landscape against several major publications, differentiating itself through its progressive, critical approach:
Yedioth Ahronoth: Israel's highest-circulation daily, with a populist, centrist-to-right-leaning stance and broad mass appeal. Its tabloid-style content contrasts with Haaretz's more intellectual, investigative focus.
Maariv: A long-standing major daily, though circulation has declined in recent years, offering general news and mainstream perspectives.
The Jerusalem Post: A leading English-language daily targeting international readers and Israeli English speakers, with a more conservative, pro-government editorial line compared to Haaretz's liberal viewpoint.
Israel Hayom: A free, right-leaning daily with wide distribution, supported by conservative business interests, positioning itself as a direct ideological competitor.
Haaretz maintains its niche by prioritizing in-depth analysis, exposing government corruption, and covering Palestinian rights issues often overlooked by mainstream outlets, attracting a loyal base of progressive readers in Israel and abroad.
Differentiates through liberal-left editorial stance and investigative journalism
Targets educated, progressive readers vs. mass-market appeal of competitors
English edition provides unique global perspective on Israeli-Middle Eastern affairs
Haaretz occupies a uniquely distinctive position in global news media as Israel’s longest-running liberal-left daily, built over more than a century of independent, unflinching editorial positioning that sets it far apart from mass-market national competitors. As a niche quality news brand, it prioritizes intellectual rigor over broad populist appeal, cementing a reputation for unvarnished critical reporting that has no direct equivalent in Israel’s mainstream partisan media landscape.
Its dual Hebrew and English publishing model has transformed it from a small local Tel Aviv newspaper to a globally recognized source of unfiltered coverage of Israeli politics, Palestinian civil rights, and regional conflict, earning it deep trust among educated, policy-focused readers, investigative journalists, and academic circles across North America, Europe and the Middle East. This cross-language reach lets it cater simultaneously to domestic Israeli audiences and a vast global diaspora of progressive readers interested in Middle East affairs.
Unlike high-circulation Israeli tabloids that tailor content to align with dominant mainstream political factions, Haaretz has carved out a defensible premium niche that prioritizes exposing government corruption, centering underreported marginalized perspectives, and publishing nuanced cultural commentary that resonates across multiple generations of loyal audiences, securing consistent long-term brand loyalty even as broader newspaper circulation declines industry-wide.
Brand leadership in Israeli independent quality journalism
Score: 87/100
Haaretz is widely acknowledged as the undisputed leading liberal quality daily newspaper in Israel, holding a unique thought leadership position that no competing domestic publication with opposing ideological stances can match for editorial credibility among elite, policy-focused readership groups. Its investigative reports regularly shift national public discourse around government accountability, occupation policy, and domestic civil rights in Israel.
Audience interaction and community loyalty
Score: 78/100
While its total circulation is smaller than mass market Israeli dailies such as Yedioth Ahronoth, Haaretz boasts exceptionally high reader loyalty, with subscriber retention rates far above industry averages for print and digital news products, and its opinion sections regularly spark high levels of reader comment, cross-media sharing, and sustained public debate across global social platforms.
Brand growth and market momentum
Score: 65/100
Facing widespread industry pressures on print newspaper circulation across Israel, Haaretz has delivered steady growth in its international digital English-language subscriber base over the past decade, offsetting modest declines in local Hebrew print readership to expand its total global audience reach on a year-on-year basis.
Long-term brand operational stability
Score: 82/100
Despite multiple shifts in media ownership and sustained political pressure from successive right-leaning Israeli governments that have publicly criticized its editorial stances, Haaretz has maintained consistent editorial independence and uninterrupted publishing operations for more than a century, with no major reputational collapses or high-profile editorial missteps that eroded core brand trust.
Brand heritage and longevity
Score: 94/100
Founded in 1919 in Tel Aviv, decades before the formal establishment of the state of Israel, Haaretz carries more than 105 years of unbroken publishing heritage, making it the oldest continuously operating major daily newspaper in the country, with its full historical archives forming a core cultural and historical record of Israeli and regional life.
Cross-sector industry brand recognition
Score: 83/100
Haaretz is consistently referenced as a leading credible source by global mainstream news outlets, peer-reviewed academic research on Middle East affairs, and civil society organizations focused on press freedom in the region, earning it a top-tier industry profile that outpaces nearly all other non-English Israeli news publications in global professional circles.
Global brand awareness and international reach
Score: 76/100
Thanks to its widely accessed English digital edition, Haaretz has built a large, loyal international reader base spanning dozens of countries, making it one of the two most globally recognized Israeli daily news brands alongside the far more ideologically conservative Jerusalem Post.
This brand value assessment uses AI-supported reasoning to evaluate the relative market positioning, audience loyalty, cultural heritage, and competitive distinctiveness of Haaretz for illustrative contextual purposes only. No figures included in this analysis represent formally audited official brand value metrics. Parties seeking verified, fully audited brand valuation data for this media brand are advised to contact the World Brand Lab directly to request an official, fully vetted formal assessment.
Hebrew, English
circulation
72,000
(weekends: 100,000)‡R3R‡
headquarters
Global HQ:
Tel Aviv, Israel
North American HQ:
New York City
oclc
635016457
website
https://haaretz.co.il
https://haaretz.com
Haaretz (originally Ḥadshot Haaretz –, , lit. 'News of the Land [of Israel]') is an Israeli daily newspaper. It was founded in 1918, making it the longest running newspaper currently in print in Israel. The paper is published in Hebrew and English in the Berliner format, and is also available online.In North America, it is published as a weekly newspaper, combining articles from the Friday edition with a roundup from the rest of the week.Haaretz is Israel's newspaper of record.[4][5] It is known for its left-wing and liberal stances on domestic and foreign issues.[6]
As of 2022, Haaretz has the third-largest circulation in Israel.[7] It is widely read by international observers, especially in its English edition, and discussed in the international press.[8] According to the Center for Research Libraries, among Israel's daily newspapers, "Haaretz is considered the most influential and respected for both its news coverage and its commentary."[9]
History and ownership
Haaretz was first published in 1918 as a newspaper sponsored by the British military government in Palestine.[10] In 1919, it was taken over by a group of socialist-oriented Zionists, mainly from Russia.[11][12] The newspaper was established on 18 June 1919 by a group of businessmen including the philanthropist Isaac Leib Goldberg,[13] initially called Hadashot Ha'aretz ("News of the Land").Later, the name was shortened to Haaretz.[14] The literary section of the paper attracted leading Hebrew writers of the time.[15]
Management
The newspaper's editorial policy was defined by Gershom Schocken, who was editor-in-chief from 1939 to 1990. Schocken was succeeded as editor-in-chief by Hanoch Marmari. In 2004 David Landau replaced Marmari and was succeeded by Dov Alfon in 2008.The current editor-in-chief of the newspaper is Aluf Benn, who replaced Alfon in August 2011.[2] Charlotte Halle became editor of the English print edition in February 2008.
Walter Gross was a member of the governing editorial board and a columnist with the paper from 1951 to 1995.[33]
Editorial policy and viewpoints
Haaretz describes itself as having "a broadly liberal outlook both on domestic issues and on international affairs",[34] and has been summarized as being "liberal on security, civil rights and economy, supportive of the Supreme Court, very critical of Netanyahu's government".[35] Others describe it alternatively as liberal,[36][37][38]centre-left,[39]left-wing,[40]
Formatting, circulation, and reputation
Circulation
In 2022, a TGI survey found that Haaretz was the newspaper with the third largest readership in Israel, with an exposure rate of 4.7%, below Israel Hayom 's rate of 31% and Yedioth Ahronoth's 23.9%.[7]
Formatting and image
Haaretz uses smaller headlines and print than other mass circulation papers in Israel.Less space is devoted to pictures, and more to political analysis.Opinion columns are generally written by regular commentators rather than guest writers.[11] Its editorial pages are considered influential among government leaders.[54] Apart from the news, Haaretz publishes feature articles on social and environmental issues, as well as book reviews, investigative reporting, and political commentary.
Internet editions
Haaretz operates both Hebrew and English language websites. The two sites offer up-to-the-minute breaking news, live Q&A sessions with newsmakers from Israel, the Palestinian territories and elsewhere, and blogs covering a range of political standpoints and opinions. The two sites fall under the supervision of Lior Kodner, the head of digital media for the Haaretz Group.Individually, Simon Spungin is the editor of Haaretz.com (English) and Avi Scharf is the editor of Haaretz.co.il (Hebrew).[74][75]
Offices
The Haaretz building is on Schocken Street in south Tel Aviv.[46]
The former Haaretz building of 1932–1973 was designed by architect Joseph Berlin. It was demolished in the early 1990s, with only part of the facade preserved and integrated into the new building at 56, Maza Street.
Journalists and writers
Present
Ruth Almog – literature, publicist
Merav Arlosoroff – economy affairs columnist (in The Marker)
Avraham Balaban – Tel Aviv and cultural history publicist
Zvi Barel – Middle East affair commentator
Omer Benjakob - technology, disinformation, Wikipedia
The newspaper was initially published in Jerusalem.
From 1919 to 1922, the paper was headed by a succession of editors, among them Leib Yaffe.
It was closed briefly due to a budgetary shortfall and reopened in Tel Aviv at the beginning of 1923 under the editorship of Moshe Glickson, who held the post for 15 years.[12] The Tel Aviv municipality granted the paper financial support by paying in advance for future advertisements.[16]
Throughout the 1920s and 1930s, Haaretz's liberal viewpoint was to some degree associated with the General Zionist "A" faction,[17] which later helped form the Progressive Party,[18] though it was nonpartisan and careful not to espouse any specific party line.[19][20] It was considered the most sophisticated of the Yishuv's dailies.[17]
Salman Schocken, a Jewish businessman who left Germany in 1934 after the Nazis had come to power, bought the paper in December 1935.Schocken was active in Brit Shalom, also known as the Jewish–Palestinian Peace Alliance, a body supporting co-existence between Jews and Arabs which was sympathetic to a homeland for both peoples.His son, Gershom Schocken, became the chief editor in 1939 and held that position until his death in 1990.[21]
The Schocken family were the sole owners of the Haaretz Group until August 2006, when they sold a 25% stake to German publisher M. DuMont Schauberg.[22] The deal was negotiated with the help of the former Israeli ambassador to Germany, Avi Primor.[23] This deal was seen as controversial in Israel as DuMont Schauberg's father, Kurt Neven DuMont, was a member of the Nazi Party and his publishing house promoted Nazi ideology.[24]
On 12 June 2011, it was announced that Russian-Israeli businessman Leonid Nevzlin had purchased a 20% stake in the Haaretz Group, buying 15% from the family and 5% from M. DuMont Schauberg.[25] In December 2019, members of the Schocken family bought all of the Haaretz stock belonging to M. DuMont Schauberg.[1] The deal saw the Schocken family reach 75% ownership, with the remaining 25% owned by Leonid Nevzlin.[1]
In October 2012, a union strike mobilized to protest planned layoffs by the Haaretz management, causing a one-day interruption of Haaretz and its TheMarker business supplement. According to Israel Radio, it was the first time since 1965 that a newspaper did not go to press on account of a strike.[26][27]
On 24 November 2024, the Israeli government ordered a boycott of Haaretz by government officials and anyone working for a government-funded body, and banned government advertising with the newspaper.[28] According to The Guardian, Haaretz "had published a series of investigations of wrongdoing or abuses by senior officials and the armed forces, and has long been in the crosshairs of the current government."[29] The sanctions against Haaretz were condemned by the Committee to Protect Journalists[30] and by Anton Harber and Irwin Manoim, the founders and editors of the South African newspaper Weekly Mail.[31] They stated in a letter to the editor of Haaretz, "The Netanyahu government's sanctions against Ha'aretz have brought back vivid memories of our own newspaper's struggle against the apartheid government about four decades ago."[32][31]
In 2006, the BBC said that Haaretz takes a moderate stance on foreign policy and security.[45]David Remnick in The New Yorker described Haaretz as "easily the most liberal newspaper in Israel", its ideology as left-wing and its temper as "insistently oppositional".[46] According to Ira Sharkansky, Haaretz's op-ed pages are open to a variety of opinions.[47]J. J. Goldberg, the editor of the American The Jewish Daily Forward, describes Haaretz as "Israel's most vehemently anti-settlement daily paper".[48] Stephen Glain of The Nation described Haaretz as "Israel's liberal beacon", citing its editorials voicing opposition to the occupation, the discriminatory treatment of Arab citizens, and the mindset that led to the Second Lebanon War.A 2003 study in The International Journal of Press/Politics concluded that Haaretz's reporting of the Israeli–Palestinian conflict was more favorable to Israelis than to Palestinians but less so than that of The New York Times.[49] In 2016, Jeffrey Goldberg, the editor-in-chief of The Atlantic, wrote: "I like a lot of the people at Haaretz, and many of its positions, but the cartoonish anti-Israelism and anti-Semitism can be grating."[50][51]
Position on Palestinian statehood
The paper strongly advocated a two-state solution in July 2025, at a high point of the Gaza–Israel conflict.Its editorial[52] welcomed and endorsed the proposal by French President Emmanuel Macron to include France by September 2025 in the number of countries which recognise a Palestinian state.[53]
In 2008, the newspaper itself reported a paid subscribership of 65,000, daily sales of 72,000 copies, and 100,000 on weekends.[3] The English edition has a subscriber base of 15,000.[55]
Readership and reception
Despite its historically relatively low circulation in Israel, Haaretz has for many years been described as Israel's most influential daily newspaper.[56][57][58] In 2006, it exposed a scandal regarding professional and ethical standards at Israeli hospitals.[59] Its readership includes members of Israel's intelligentsia and members of its political and economic elites.[60][61] In 1999, surveys showed that Haaretz readership had above-average education, income, and wealth, and that most were Ashkenazi Jews.[55][62] Some have said that Haaretz functions in Israel much as The New York Times does in the United States, as a newspaper of record.[63][64] In 2007, Shmuel Rosner, Haaretz 's former U.S. correspondent, told The Nation, "people who read it are better educated and more sophisticated than most, but the rest of the country doesn't know it exists."[55] According to Hanoch Marmari, a former Haaretz editor, the newspaper has lost its political influence in Israel because it became "detached" from the country's political life.[65]
Andrea Levin, executive director of the pro-Israel Committee for Accuracy in Middle East Reporting in America (CAMERA), said Haaretz was doing "damage to the truth" and sometimes making serious factual errors without correcting them.[66] According to The Jerusalem Post, Haaretz editor-in-chief David Landau said at the 2007 Limmud conference in Moscow that he had told his staff not to report on criminal investigations against Prime Minister Ariel Sharon in order to promote Sharon's 2004–2005 Gaza disengagement plan.[67] In April 2017, Haaretz published an op-ed by a staff writer that said the Israeli religious right was worse than Hezbollah.[68][69] Condemnation followed, including from Prime Minister Benjamin Netanyahu, President Reuven Rivlin, and other government ministers and MPs, as well as from Opposition Leader Isaac Herzog.[70]
On 31 October 2024, Haaretz publisher Amos Schocken made remarks during a speech at a Haaretz conference in London, criticising the Netanyahu government for allegedly imposing an apartheid regime on the Palestinian population and referring to "Palestinian freedom fighters that Israel calls terrorists."In response, the Israeli interior, education, diaspora ministries severed ties with Haaretz while the Communications MinisterShlomo Karhi advocated a boycott of the newspaper covering all government bodies and employees.[71][72] Schocken distanced himself from parts of comments the next day, saying that "the use of terrorism is not legitimate". By 4 November, the newspaper had received hundreds of cancellation and subscription termination requests, and a decline in advertising revenue. Several ministries had requested to cancel their subscriptions, with the Israeli foreign ministry cancelling 90 subscriptions.[73]
42.Propaganda war The Economist, 16 August 2014, retrieved 5 March 2010^
43.I. Mateo Cohen. The Right-Wing 'One-State Solution': Narrative, Proposals, and the Future of the Conflict Israel Studies, Indiana University Press, Spring 2022^
44.Israel — Hebrew- and English-Language Media Guide, p. 14^
49.Matt Viser. Attempted Objectivity: An Analysis of the New York Times and Ha'aretz and their Portrayals of the Palestinian-Israeli Conflict The International Journal of Press/Politics, September 2003^
64.Jerome Slater. Muting the Alarm over the Israeli-Palestinian Conflict: 'The New York Times' versus 'Haaretz', 2000–06 International Security, Fall 2007^
81.Review of Orna Coussin. A compelling lesson Haaretz, 21 September 2007, retrieved 5 October 2014Arie Caspi. Hazakim al halashim (Strong Over the Weak) Xargol/Am Oved^
82.News in Brief Haaretz, 5 October 2007, retrieved 5 October 2014^
