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GoodRx

GoodRx Holdings, Inc. is an American healthcare company that operates a telemedicine platform and free-to-use website and mobile app that track prescription drug prices in the United States and provide drug coupons for discounts on medications.[2] GoodRx compares prescription drug prices at more than 75,000 pharmacies in the United States.[3] The platform allows users to consult a doctor online and obtain a prescription for certain types of medications.[2]

History

Financial performance

GoodRx was founded in Santa Monica, California in 2011. GoodRx experienced substantial growth in net income in 2017 ($9 million), 2018 ($44 million), and 2019 ($66 million) while a loss of $293.6 million in 2020 due to IPO-related expenses.[4]

In September 2020, GoodRx went public on the Nasdaq under the ticker symbol GDRX. The company priced its initial public offering at $33 per share, above the expected range of $24 to $28, raising more than $1.1 billion at an initial valuation of approximately $12.7 billion.[5] In the first half of 2020, the company reported revenues of $257 million and net income of $55 million.[6]

GoodRx generated $745.4 million in revenue for the full year 2021, a 35.36% increase over 2020. During the first half of 2021, the company’s share price declined by 10.7%.[7] The decline was attributed to increased competition in online pharmacy services and slower user growth.[8]

GoodRx reported full-year revenue of $766.6 million, with adjusted EBITDA reaching $213.5 million, exceeding guidance in the fourth quarter.[9] GoodRx reported that 41% of prescriptions filled using its coupons were newly adherent, meaning they would not have been filled without the service.[10]

GoodRx reported a full-year 2023 revenue of $750.3 million, a decrease of 2.1% from 2022. However, its fourth-quarter revenue increased by 7% year-over-year. GoodRx achieved an Adjusted EBITDA of $217.4 million for the year and an Adjusted EBITDA Margin of 28.6%.[11] In 2024, GoodRx achieved 6% revenue growth with $792.3 million for the full year and turned a net loss into a positive net income of $16.4 million. The company also demonstrated strong operational efficiency, with a 32.8% increase in full-year Adjusted EBITDA.[12]

In Q2 2025, GoodRx reported revenue of $203.1 million, a 1.2% increase from the previous year, and a net income of $12.8 million, a significant 92% jump, which resulted in a 6.3% net income margin. However, prescription transaction revenue declined by 3% due to a decrease in monthly active consumers, but this was offset by strong 32% growth in its Pharma Manufacturer Solutions business. GoodRx also saw a 7% decrease in subscription revenue.[13]

Mergers and acquisitions

In 2019, GoodRx acquired HeyDoctor, a telemedicine company, to integrate virtual healthcare services into the platform.[14]

In 2021, a health video content producer, HealthiNation was acquired by GoodRx, which helped provide consumers with health information and offered pharmaceutical manufacturers new ways to reach relevant audiences.[15][16]

In April 2022, GoodRx acquired VitaCare Prescription Services from TherapeuticsMD to strengthen its pharma manufacturer solutions business.[17]

Partnerships

In 2017, the company announced partnerships with major pharmaceutical companies to negotiate lower prescription drug costs.[18][6][19]

GoodRx has deep relationships with major pharmacy chains, including Walgreens, Walmart, CVS Caremark, and Publix, to allow customers to use GoodRx discounts and Gold benefits.[20] GoodRx began its partnership with CVS Caremark in July 2023 to automatically apply coupons to insured CVS customers purchasing generic prescriptions at certain locations.[21][22] In April 2024, GoodRx added Publix into its network, allowing GoodRx Gold members to use their cards at Publix Pharmacies.[23]

GoodRx partners with Pharmacy Benefit Management like Caremark, Express Scripts, and MedImpact to apply their savings directly to eligible insurance plans and members.[24][25][26]

GoodRx partners with companies like Affirm, Benefitfocus, and DoorDash to integrate their services that offer members discounts and financial flexibility for prescriptions.[27]

GoodRx also partners with organizations like the American Academy of Family Physicians Foundation to support broader access to care.[28]

In October 2022, GoodRx launched Provider Mode, which allows healthcare providers to use the app to compare costs of drugs for patients based on different payment methods and drug alternatives.[29]

In 2025, GoodRx partnered with Novo Nordisk to offer discounted cash-pay access to semaglutide products like Ozempic and Wegovy through its platform and participating pharmacies.[30][31]

Products and services

GoodRx started its telemedicine service GoodRx Care in September 2019. It lets people talk to a licensed provider online for common issues and get prescriptions even if they don't have insurance.[32]

They also run condition-specific subscription plans that bundle online doctor visits, FDA-approved meds, and home delivery into one monthly payment.[33]

On the weight management side, GoodRx offers prescriptions for GLP-1 drugs like semaglutide through their telemedicine platform. This got a boost when the oral version of Wegovy became widely available in the US in early 2026.[34][35]

GoodRx works with drug makers like Novo Nordisk to make some medications (including semaglutide options) more affordable for people paying cash.[36][37]

The telemedicine part took off after GoodRx bought HeyDoctor in 2019 and brought their virtual care tools into the main platform.[38]

Key people

The Santa Monica-based startup was founded in September 2011 by Trevor Bezdek and former Facebook executives Doug Hirsch and Scott Marlette.[39][40][41][42] Marlette was one of the first 20 employees at Facebook and built Facebook's photo application.[40] In 2005, Hirsch was the Vice President of Product at Facebook, working closely with Mark Zuckerberg.[41]

Bezdek and Hirsch served as co-chief executive officers until April 2023, when they stepped down from those roles and technology executive Scott Wagner was appointed interim chief executive officer. Bezdek became chair of the board, while Hirsch took on the role of chief mission officer.[43]

In December 2024, GoodRx announced that healthcare executive Wendy Barnes would become president and chief executive officer effective January 1, 2025. As of 2025, Barnes serves as the company’s CEO, while Trevor Bezdek and Scott Wagner serve as co-chairs of the board, and Doug Hirsch remains involved as a co-founder and senior executive.[44][45]

Controversy

On February 25, 2020, Consumer Reports published an article stating that GoodRx shared user data—specifically, pseudonymized advertising ID numbers that companies use to track the behavior of web users across websites, the names of the drugs that users browsed, and the pharmacies where users sought to fill prescriptions—with Google, Facebook, and around twenty other Internet-based companies.[46] A few days later, GoodRx released a statement saying that it had made changes to prevent user search data on medical conditions and pharmaceuticals from being shared with Facebook.[47]

In March 2020, GoodRx stopped sending data about user prescriptions to Facebook.[48]

On February 1, 2023, the Federal Trade Commission fined GoodRx US$1.5 million for violations of the Breach Notification Rule and the Federal Trade Commission Act for allegedly failing to obtain specific, informed, and unambiguous consent from users before disclosing health-related information[49] to Facebook and Google.[50][51][52]

In November 2024, independent pharmacies filed at least three class action lawsuits against GoodRx and major pharmacy benefit managers. The cases, brought by independent pharmacies in California, Michigan, Pennsylvania, and Rhode Island, allege that GoodRx and the PBMs collaborated to suppress reimbursements for generic prescription drugs.[53] They allege that agreements using GoodRx’s software suppressed reimbursements for generic drugs and violated the Sherman Antitrust Act. The suits claim the practices amount to price fixing which harms small pharmacies while benefiting PBMs and their affiliates.[54]

GoodRx settled both the 2023 FTC action and the 2025 class action lawsuit without admitting wrongdoing.[55][56]

See also

  • Health care finance in the United States
  • TrumpRx – a federal government website to find prescription drug prices and discounted cash prices

External links

References

  1. GoodRx Holdings, Inc. Form 10-K (2024) U.S. Securities and Exchange Commission, retrieved January 19, 2026^
  2. Tech GoodRx acquires telemedicine company HeyDoctor to add virtual healthcare services FierceHealthcare, September 27, 2019, retrieved December 25, 2019^
  3. Money, drugs, and the medical practice: Can physicians benefit from helping patients reduce prescription costs? – Continuum Carecloud, March 2018, retrieved March 20, 2018^
  4. Annual Report GoodRx Holdings, Inc., retrieved 29 September 2025^
  5. GoodRx prices IPO at $33 per share, valued at $12.7 billion Axios, September 23, 2020^
  6. GoodRx IPO price, valuation soar in trading debut Investor's Business Daily, September 23, 2020^
  7. Jason Hawthorne. Why Shares of GoodRx Fell 10.7% in the First Half of 2021 Nasdaq, July 19, 2021, retrieved 29 September 2025^
  8. Howard Fine. Is Amazon a Threat to GoodRx? Los Angeles Business Journal, May 30, 2021, retrieved 29 September 2025^
  9. GoodRx Holdings, Inc. GoodRx, retrieved 29 September 2025^
  10. How Does Drug Pricing Work in the US? GoodRx, retrieved 29 September 2025^
  11. GoodRx Holdings, Inc. 2023 Annual Report AnnualReports.com, retrieved 29 September 2025^
  12. GoodRx Reports Fourth Quarter and Full Year 2024 Results GoodRx, retrieved 29 September 2025^
  13. GoodRx Reports Second Quarter 2025 Results Yahoo Finance, retrieved 29 September 2025^
  14. Heather Landi. GoodRx acquires telemedicine company HeyDoctor to add virtual healthcare services Fierce Healthcare, Questex, 27 September 2019, retrieved 29 September 2025^
  15. GoodRx Expands Manufacturer Solutions Offering via Acquisition GoodRx, retrieved 29 September 2025^
  16. GoodRx to acquire health video company HealthiNation forever and $75M in cash April 20, 2021^
  17. GoodRx Closes Acquisition of VitaCare, a Tech-Enabled Pharmacy GoodRx, retrieved 29 September 2025^
  18. Spring 2022 - Corporate Partner: GoodRx www.aafpfoundation.org, retrieved 2026-02-09^
  19. Adam J. Fein. Three Ways GoodRx Is Helping Pharmacies Increase Profitability and Drive Innovation retrieved 2026-02-09^
  20. Trevor Dermody. Q&A: GoodRx on partnerships for reducing drug prices MobiHealthNews, 19 April 2024, retrieved 29 September 2025^
  21. CVS Caremark, GoodRx partner on automatic drug discounts for commercially insured www.healthcaredive.com, retrieved 2026-02-08^
  22. GoodRx adds patient insurance information to drug cost platform for providers Healthcare Dive, retrieved 2024-04-15^
  23. Howard Cohen. Publix just rolled out a new way to cut prescription costs. It involves a new card Miami Herald, April 8, 2024, retrieved April 9, 2024^
  24. Aaron Crittenden. Three Ways GoodRx Is Helping Pharmacies Increase Profitability and Drive Innovation Drug Channels, 30 May 2025, retrieved 29 September 2025^
  25. Express Scripts, GoodRx roll out cost-savings program BioPharma Dive, May 9, 2017^
  26. David Morgan. Inside Rx aims to lower high prescription drug costs CBS News, May 8, 2017, retrieved May 18, 2017^
  27. GoodRx and Benefitfocus Partner to Bring GoodRx Gold to Members GoodRx, January 13, 2022, retrieved 29 September 2025^
  28. Spring 2022 – Corporate Partner: GoodRx AAFP Foundation, retrieved 29 September 2025^
  29. GoodRx adds patient insurance information to drug cost platform for providers Healthcare Dive, retrieved 2024-04-12^
  30. Novo Nordisk offers Ozempic at $499 per month to eligible U.S. cash-paying customers Reuters, August 18, 2025^
  31. GoodRx Stock Novo Nordisk Ozempic Barron's, August 18, 2025, retrieved January 19, 2026^
  32. GoodRx is coming for subscription prescription services with the launch of GoodRx Care TechCrunch, September 26, 2019^
  33. GoodRx is coming for subscription prescription services with the launch of GoodRx Care TechCrunch, September 26, 2019^
  34. Dominic Chopping. Novo Nordisk’s Wegovy Pill Now Broadly Available Across U.S. The Wall Street Journal, January 5, 2026^
  35. Wegovy pill weight-loss drug now available at pharmacies nationwide USA Today, January 5, 2026^
  36. GoodRx Announces Collaboration with Novo Nordisk to Expand Access GoodRx^
  37. Novo Nordisk offers Ozempic at $499 per month to eligible U.S. cash-paying customers Reuters, August 18, 2025^
  38. GoodRx Announces Collaboration with Novo Nordisk to Expand Access GoodRx^
  39. Teresa Mcusic. Where to turn online to save money on prescription drugs Star Telegram, retrieved May 18, 2017^
  40. Boonsri Dickinson. These Ex-Facebook Guys Want To Help You Find Cheaper Drugs Business Insider, retrieved May 18, 2017^
  41. Rip Empson. GoodRx Grabs $1M+ From SV Angel, Founders Fund & More To Help You Find Cheap Prescription Drugs TechCrunch, February 19, 2012, retrieved May 18, 2017^
  42. David Lazarus. Making it easy to comparison shop for prescription drugs Los Angeles Times, February 24, 2012, retrieved May 18, 2017^
  43. GoodRx CEO transition sees Bezdek and Hirsch step down Healthcare Dive, April 4, 2023^
  44. GoodRx appoints Wendy Barnes as CEO Healthcare Dive, December 16, 2024^
  45. GoodRx Appoints Healthcare Industry Veteran Wendy Barnes as Chief Executive Officer Business Wire, December 16, 2024, retrieved January 19, 2026^
  46. Thomas Germain. GoodRx Saves Money on Meds — It Also Shares Data With Google, Facebook, and Others Consumer Reports, March 6, 2020, retrieved April 22, 2020^
  47. GoodRx and Data Privacy GoodRx, February 28, 2020, retrieved April 22, 2020^
  48. Thomas Germain. GoodRx Stops Sending Prescription Data to Facebook Consumer Reports, March 6, 2020, retrieved 17 September 2022^
  49. Thomas M. Calascibetta. Examining the FTC's GoodRx Case and the Growing Risks of Improper Data Collection and Processing The National Law Review, Chuhak & Tecson P.C., 21 March 2023, retrieved 7 April 2023^
  50. Dudek, Mitch. Discount prescription company GoodRx fined $1.5 million for sharing sensitive user info Chicago Sun-Times, February 1, 2023, retrieved February 1, 2023^
  51. Jess Weatherbed. FTC fines GoodRx for sharing user health data with Google and Facebook The Verge, 2023-02-02, retrieved 2023-02-03^
  52. FTC Enforcement Action to Bar GoodRx from Sharing Consumers’ Sensitive Health Info for Advertising Federal Trade Commission, 2023-01-31, retrieved 2025-12-29^
  53. Leeds & Brown Soliciting Over GoodRx Litigation — Proceed with Caution National Community Pharmacists Association, retrieved 29 September 2025^
  54. Brendan Pierson. GoodRx, PBMs accused of suppressing reimbursements to independent pharmacies Reuters, 4 November 2024, retrieved 29 September 2025^
  55. FTC fines GoodRx for sharing user health data with Google and Facebook The Verge, February 2, 2023, retrieved January 19, 2026^
  56. GoodRx reaches $32 million settlement in info-sharing class suit Bloomberg Law, 2025^