Godfrey Phillips India Ltd. (GPI) is a British-founded tobacco manufacturer headquartered in India. It is now a part of Modi Enterprises. The company is a major player in the domestic cigarette industry. In 2013-2014 it reported an annual turnover of inr 42200000000. It has expanded from tobacco to include tea, pan masala, and confectioner. Its operations are primarily located in the northern and western parts of India, but it has recently expanded into West Bengal and the southern part of the country. It sells some of the most popular cigarette brands, such as Four Square, Red and White, Cavanders, Tipper, and North Pole.[2]
The firm was originally established in London in 1844. GPI was one of the first British companies to mass-produce cigarettes.
GPI manufactures and sells cigarettes, smoking tobacco and cigars,[3] apart from having a non-tobacco line of products released in 2009 that include confectionery.[4] GPI is the flagship company of Modi Enterprises.[5]