Frescolita is a Venezuelan cola. It is very similar to red cream sodas in the United States, with a taste similar to bubble gum.[1] Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States, Latin America and Europe.[2] It is typically enjoyed at birthdays and parties. In some parts of Venezuela, it is sometimes used in cooking or baking, such as in a torta de Frescolita (Frescolita cake).
While by 2002 Coca-Cola was consumed more, it was reported that Frescolita took more of the general soft-drinks market of the country.[3] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[4]