Freelander is an electric vehicle brand announced by Jaguar Land Rover in June 2024.[1]
The cars will be produced by the Chery Jaguar Land Rover joint venture, using Chery's EV architecture. Set to launch initially in China, there are plans for global model exports.
History
In 2024 Jaguar Land Rover and Chery announced they would build Freelander-branded electric vehicles in their existing factory in Changshu, China.[2] Chery would handle engineering and development while JLR would design the cars.[3] Freelander will be separate from the brand portfolios of both Chery and JLR.[4]