Franprix is a French grocery store chain of the Groupe Casino, headquartered in Paris.[1]
History
The Franprix brand was created in 1958 by Jean Baud,[2] son of grocers from Choisy-le-Roi. Franprix consists of convenience stores under 500 m2, concentrated in Paris and the inner suburbs of the Île-de-France region: a sector that supermarkets (often located on the outskirts of urban areas) were unable to fully satisfy. The Casino group acquired a stake in the company in 1997, and increased its stake year by year until 2007, by which time it held all the shares. It then took control of Franprix's operational management.[3]
Franprix now has 641 stores. At the same time, Franprix expanded into other major French cities, with the first store outside the Île-de-France region opening in Lyon in 2004.[4]