Market variations
India
The Ford Figo was available in both petrol and diesel versions, all with 5-speed manual transmissions and power steering as standard. Both engines meet the Bharat Stage - IV emission rules.
The Figo diesel was equipped with the same 1.4-litre Ford Duratorq engine which powered the Ford Ikon and Ford Fiesta. The Indian petrol version was equipped with the 1.2-litre naturally aspirated Ford Duratec engine. The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl. and the diesel returns a mileage of around 16 kmpl in the city while on the highway it delivers a mileage of 19 kmpl.
The Figo was available in a range of specifications including LXI, EXI, ZXI and Titanium. The Titanium model came with alloy wheels, dual air bags and ABS as standard.
The Figo underwent a facelift in October 2012 although the car remains unchanged mechanically and uses the same engines.[5]
Mexico
The Mexican Ikon Hatch was available only with a 1.6-litre Duratec petrol engine producing 98 hp at 6500 rpm and torque of 105 lbft at 4000 rpm.
Middle East
The Figo was available with a 1.4-litre petrol engine with a manual gearbox or a 1.6-litre with a 4-speed automatic transmission, which is same as Ford Focus MKII.
South Africa
The South African petrol Figo was powered by a 1.4-litre producing 62 kW at 6000 rpm and torque of 127 Nm at 4000 and is available in Ambiente and Trend models.
India
The Ford Figo was available in both petrol and diesel versions, all with 5-speed manual transmissions and power steering as standard. Both engines meet the Bharat Stage - IV emission rules.
The Figo diesel was equipped with the same 1.4-litre Ford Duratorq engine which powered the Ford Ikon and Ford Fiesta. The Indian petrol version was equipped with the 1.2-litre naturally aspirated Ford Duratec engine. The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl. and the diesel returns a mileage of around 16 kmpl in the city while on the highway it delivers a mileage of 19 kmpl.
The Figo was available in a range of specifications including LXI, EXI, ZXI and Titanium. The Titanium model came with alloy wheels, dual air bags and ABS as standard.
The Figo underwent a facelift in October 2012 although the car remains unchanged mechanically and uses the same engines.[5]
Mexico
The Mexican Ikon Hatch was available only with a 1.6-litre Duratec petrol engine producing 98 hp at 6500 rpm and torque of 105 lbft at 4000 rpm.
Middle East
The Figo was available with a 1.4-litre petrol engine with a manual gearbox or a 1.6-litre with a 4-speed automatic transmission, which is same as Ford Focus MKII.
South Africa
The South African petrol Figo was powered by a 1.4-litre producing 62 kW at 6000 rpm and torque of 127 Nm at 4000 and is available in Ambiente and Trend models.
Production
The Ford Figo was manufactured at Ford's plant in Chennai, Tamil Nadu, India. The 100,000th Ford Figo produced for the Indian market was delivered 15 months after its launch.[6] The 200,000th Figo was sold during August 2012, after 29 months of production,[7] while the 300,000th Figo was made in first week of August 2013, after 41 months of production.[8]
Braking and handling
The Ford Figo had ventilated discs at front and drum rear brakes. The top variant came with an Anti-lock braking system (ABS) with Electronic Brakeforce Distribution (EBD) which enhances the safety of the car by helping it stop in emergency situations.
Safety
During a crash, the Figo's engine automatically falls from the bonnet area to prevent the car from catching fire. Dual front airbags are available on a premium package.
The Figo for India with no airbags and no ABS received 0 stars for adult occupants and 2 stars for toddlers from Global NCAP 1.0 in 2014 (based on Latin NCAP 2013).[9]
Awards
The Figo had been awarded 20 Indian automotive industry awards, more honors than any other car in 2010.[10][11] The Ford Figo was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors.[12] It was also named runner-up in the 2011 South African Car of the Year Awards.[13]
Marketing controversy
A series of Ford Figo print ads were created by JWT India, including a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat with three scantily clad women sitting gagged and bound in the trunk, a Paris Hilton caricature winking from the driver's seat while Kim Kardashian and two others are gagged in the boot, and a caricatured Michael Schumacher with Sebastian Vettel, Lewis Hamilton and Fernando Alonso lookalikes gagged in the back. All three featured the same tagline: "Leave your worries behind".[14]
The print ads were not approved by Ford, but were used as speculative renderings to promote the agency.[15] JWT breached trust and used an approval from Ford to use other poster ads made for Ford as a tacit approval to enter the adverts into the GoaFest 2013 Advertising awards and adsoftheworld.com. Ivan Razl of adsoftheworld.com confirmed that the ads were removed according to the rules of the website as the letter was only a generic approval and the said ads were not approved, which was confirmed to him by JWT. After the publication of the ads, Ford responded by stating that the posters were contrary to the standards of professionalism and decency within Ford and its agency partners.[16]
