Firefly is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.
History
The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European small car brands including Smart and Mini.[1] After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets.[2] Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch.[3]
At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.[3]
Products
- Firefly (2025–present), subcompact hatchback
See also
- Onvo, another mass-market car brand owned by Nio Inc.
External links
References
- Cláudio Afonso. Nio Launches New Brand ‘Firefly,’ Opens Pre-Sales for $20,400 Compact EV EV, 21 December 2024, retrieved 22 December 2024^
- Jiri Opletal. Nio unveiled Firefly EV hatchback for 20,400 USD with 92 liters frunk CarNewsChina.com, 21 December 2024, retrieved 22 December 2024^
- Phate Zhang. Nio to launch Firefly's 1st model in Europe in H1 2025, says William Li CnEVPost, 22 December 2024, retrieved 22 December 2024^