Fiber One (marketed as Fibre One in the United Kingdom and Fibre 1 in Canada) is a brand of high-fiber breakfast cereal,[1] packaged nutritional bars, and baked food products owned by General Mills. Originally released as a breakfast cereal in 1985, it directly competes with Kellogg’s All-Bran.
History
It was introduced in 1985 as a breakfast cereal, resembling the shape and texture of the already released All-Bran Original cereal from Kellogg’s. General Mills released a second version of the cereal called “Fiber One Honey Clusters” in 2005.[2] This cereal more resembled Post’s Honey Bunches Of Oats. The first line of Fiber One breakfast bars were then released in 2007. This was followed with an expansion of the brand, with yogurt, muffin and pancake mixes, and pastries being introduced under the brand.