Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka. They gained popularity in the early 2000s amongst celebrities and American rappers. [1]
The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu (恵比寿), a god of fortune.
Production
The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.
Legal issues
In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor's Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.[2]
Personnel changes
In 2009, Evisu was relaunched, and Scott Morrison became CEO and creative director.[3][4][5] Yamane left the company in 2022, to launch his eponymous brand.[6]
Gallery
See also
- Big John
- Edwin
- Momotaro Jeans
- Kapital
External links
References
- How Evisu Became Lil Uzi Vert and Travis Scott’s Favorite Premium Denim Brand Complex, 17 August 2020^
- エヴィスジーンズ所得隠し、1億5000万脱税容疑 読売新聞^
- Interview with Scott Morrison of Evisu Hypebeast, 30 March 2010^
- Jack Moss. Evisu comeback: Interview with CEO Scott Morrison Wallpaper*, July 15, 2022^
- Scott Morrison on Brand Evisu Bloomberg^
- Jing Zhang. Why Evisu founder Hidehiko Yamane is having a comeback jingdaily.com, retrieved 2024-12-28^