Edwin or often capitalized, EDWIN, is a Japanese clothing brand founded in 1947 as 'Tsunemi Yonehachi shop'.[1] Edwin Co. Ltd., (株式会社エドウイン) mainly focuses on jeans manufacture.
Their most popular line of clothing is the 503 jeans model which was first sold in 1997. The company has flagship concept stores in Japan in Harajuku, Tokyo and Minami-Horie, Osaka.
Its brands include EDWIN, SOMETHING,[2] C17, and Ladiva by EDWIN.
Etymology
Its name comes from a creative rearrangement of the letters in the word "denim".
History
Established in Tokyo in 1947 (originally named 常見米八商店) the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.