Eukanuba is a brand of dog food and cat food[1]owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different formulas for dogs and 13 for cats.[2]
Procter & Gamble (P&G) announced in April 2014 that it would sell its Eukanuba, Iams and Natura pet food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash, arguing the deal would allow it to lose a slow performer and generate cash to grow core businesses.[3] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. Mars, Inc. also exercised options to acquire P&G's pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[4]