Enchantimals is a media franchise-supported toy line launched on July 18, 2017, by American multinational toy company Mattel as a companion to Ever After High and the second spin-off to Monster High.The line consists of human–animal hybrids and their woodland creature pets who live in a fictional setting of Everwilde. The Enchantimals media include a web series, books, and a television special. The franchise development began in late 2015, it was announced in October 2016, and its toys were first released in June 2017.
Development and release
Development began in late 2015 after Ever After High dolls ceased production. It was announced on October 12, 2016, and toys were first released in June 2017.[1] The franchise originally began as part of the Ever After High franchise with the characters as smaller, animal-themed pixies.[2] Trademarks were filed on January 14, 2016, for a line called "Pixie World", which was to be a pixie-centric arc that was to follow the introductions of two groups of pixies in mid December, 2015 and early June, 2016.
Following the discontinuation of the EAH toy line, the "Pixie World" line was scrapped, but served as the basis for Enchantimals. However, its heritage speaks only from its core concepts and is thus farther removed from its predecessors than Ever After High was from Monster High.
Enchantimals has not received similar marketing, being only recognizable as part of the greater whole due to similarities. It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises. Like its predecessors with Bratz and Disney Princess, Enchantimals takes a cue or two from competing doll franchises.
My Little Pony's 2010 incarnation and its spin-off Equestria Girls, as well as the 2012 Littlest Pet Shop toy line, all done by Mattel's long-time main rival Hasbro, is the inspiration of Enchantimals' themes of nature and group-based friendship.Mattel looked on into them as Hasbro made a deal with Disney to produce newer licensed toys and games. Mattel itself has pointed at the "popular animal aesthetic [as seen in] social media filters" as a direct inspiration for the franchise, though whether this means the earlier pixies were based on the filters or if the filters account for the design difference between the pixies and the Enchantimals is not specified. The choice for the small size of the Enchantimals dolls has been ascribed to the market influence of the 2014 franchise Shopkins with emphasis on its 2015 doll spinoff Shoppies.[2]
Characters
Friendship Forest inhabitants
Bren Bear (voiced by Rebecca Shoichet, Rachel Butera)
Hixby Hedgehog
Ohana Owl
Raelin Raccoon
Sancha Squirrel (voiced by Kimberly Woods)
Kani & Yawn - owls of Ohana
Pester & Romy - raccoons of Raelin
Pointer - hedgehog of Hixby
Snore & Zia - bears of Bren (Snore voiced by Rebecca Shoichet and Larissa Gallagher)
Stumper - squirrel of Sancha
Frozenwood inhabitants
Pawbry Polar Bear
Preena Penguin (voiced by Rebecca Shoichet, Larissa Gallagher)
Winsley Wolf (voiced by Polly Eachus)
Jayla - penguin of Preena (voiced by Rebecca Shoichet, Kate Higgins and Larissa Gallagher)
Melt - polar bear of Pawbry
Trooper - wolf of Winsley
Grazy Grasslands inhabitants
Cherish Cheetah (voiced by Noveen Crumbie)
Ekaterina Elephant (voiced by Salome Mergia)
Fanci Flamingo (voiced by Karen Strassman)
Gillian Giraffe (voiced by Jeannie Elias)
Liora Lion
Merit Monkey (voiced by Salli Saffioti)
Zelena Zebra (voiced by Francesca Manzi)
Antic - elephant of Ekaterina
Compass - monkey of Merit
Hoofette - zebra of Zelena
Kiba & Swash - flamingos of Fanci
Pawl - giraffe of Gillian (voiced by Jeannie Elias)
Quick-Quick - cheetah of Cherish (voiced by Noveen Crumbie)
Snazzy - lion of Liora
Harvest Hills inhabitants
Cailey Cow
Cambrie Cow (voiced by Salli Saffioti)
Ciesta Cat (voiced by Paula Rhodes)
Dinah Duck (voiced by Lizzie Freeman)
Haydie Horse (voiced by Paula Rhodes)
Lluella Llama
Lorna Lamb (voiced by Patty Mattson)
Mayla Mouse
Petya Pig
Redward Rooster
Banana, Butter, Corn & Sloh - ducks of Dinah
Cheese, Mac & Ricotta - cows of Cambrie
Climber - cat of Ciesta
Cluck - rooster of Redward
Curdle - cow of Cailey
Flag - lamb of Lorna
Fleecy - llama of Lluella
Junglewood inhabitants
Andie Alligator
Effie Elephant (voiced by Cristina Valenzuela)
Hedda Hippo
Karina Koala
Larissa Lemur (voiced by Tara Sands)
Mika Monkey (voiced by Kimberly Woods)
Patter Peacock (voiced by Sabrina Pitre, Jonquil Goode)
Peeki Parrot (voiced by Melissa Mabie)
Prue Panda
Sela Sloth (voiced by Cindy Robinson)
Tadley Tiger
Tamika Tree Frog (voiced by Cindy Robinson)
Tanzie Tiger
Burst - tree frog of Tamika
Dab - koala of Karina
Flap - peacock of Patter (voiced by
Petal Park inhabitants
Baxi Butterfly
Beetrice Bee
Cay Caterpillar
Dara Dragonfly
Ladelia Ladybug
Saxon Snail
Dawdle - snail of Saxon
Pollen - bee of Beetrice
Scriggly - caterpillar of Cay
Swift - dragonfly of Dara
Vine - ladybug Ladelia
Wingrid - butterfly Baxi
Royal Isle inhabitants
Alessandro Lion
Ambrose Unicorn
Bannon Bear
Braylee Bear
Brystal Bunny
Deanna Dragon (voiced by Cristina Vee)
Fabrina Fox
Falon Phoenix
Maura Mermaid
Paolina Pegasus
Peola Pony
Queen Daviana Deer
Queen Paradise Peacock
Queen Unity Unicorn
Sarely Swan
Bowey - bear of Bannon
Catch - lion of Alessandro
Climmer - unicorn of Ambrose
Snowy Valley inhabitants
Bevy Bunny (voiced by Debi Derryberry)
Hawna Husky (voiced by Sarah Anne Williams)
Nadie Narwhal
Odele Owl
Patterson Penguin (voiced by Jordan Quisno)
Pristina Polar Bear (voiced by Cassandra Lee Morris)
Rainey Reindeer
Sashay Seal
Sharlotte Squirrel
Sybill Snow Leopard (voiced by Alex Cartañá)
Bubbler - seal of Sashay
Cruise, Patrol, & Voyage - snowy owls of Odele
Diver, Glacier, & Paddle - polar bears of Pristina
Flake - snow leopard of Sybill
Gallop, Jogger, & Marathon - reindeers of Rainey
Sunny Savanna inhabitants
Esmeralda Elephant (Voiced by)
Gabriela Gazelle (Voiced by)
Griselda Giraffe (Voiced by)
Kamilla Kangaroo (Voiced by)
Lacey Lion (Voiced by)
Ofelia Ostrich (Voiced by)
Zadie Zebra (Voiced by)
Antenna & Stompah - giraffe and elephant of Griselda
Feathers, Flapper, & Rapid - ostriches of Ofelia
Graceful, Mammoth, & Prunie - elephants of Esmeralda
Joey, Stachel & Tote - kangaroos of Kamilla
Manesy - lion of Lacey
Racer - gazelle of Gabriela
Ref - zebra of Zadie
Wishing Waters inhabitants
Cameo Crab
Clarita Clownfish
Dolce Dolphin
Jessa Jellyfish
Sandella Seahorse
Starling Starfish
Taylee Turtle
Bounder - turtle of Taylee
Cackle - clownfish of Clarita
Chela & Courtney - crabs of Cameo
Idyl & Ripple - starfishes of Starling
Kira & Serafina - seahorses of Sandella
Largo - dolphin of Dolce
Marisa - jellyfish of Jessa
Wonderwood inhabitants
Blyss Bunny
Bree Bunny (voiced by Maryke Hendrikse, Rachel Butera)
Danessa Deer (voiced by Diana Kaarina, Tara Sands)
Felicity Fox (voiced by Kazumi Evans, Kate Higgins, Julie Ann Taylor)
Fluffy Bunny
Saffi Swan
Sage Skunk (voiced by Rebecca Shoichet, Rachel Butera)
Patter Peacock (Recently moved) (voiced by Sabrina Pitre, Jonquil Goode)
Caper - skunk of Sage (voiced by Rebecca Shoichet and Rachel Butera)
Flap - peacock of Patter
Flick - fox of Felicity (voiced by Kazumi Evans and Michelle Ruff)
Mop - bunny of Fluffy
Oatsy - bunny of Blyss
Media
The by-products from Mattel's media strategy with Enchantimals include a web series, books and a television special.
