Echoes is a Japanese record label and talent agency owned by Sony Music Labels, a subsidiary of Sony Music Entertainment Japan. Founded in 2024, the label is self-described as "a label that resonates with the expression of music and art". The notable artist includes Yoasobi (Ayase and Lilas Ikuta), Aooo, Asmi, and Tatsuya Kitani, among others.
History
On September 12, 2024, Sony Music Entertainment Japan announced a launch of Echoes, alongside revealing the first three signees—duo Yoasobi, musical project Maisondes, and rock band Aooo, as well as handling music platform Mecre.[2] Founded by Taichi Hirose, Shuya Yamamoto, Yohei Yashiro, and Mitsuki Hirabayashi,[3] unlike most Japanese music companies, it combines the activities of record label and artist management,[4]