Echoes (record label)

Echoes is a Japanese record label and talent agency owned by Sony Music Labels, a subsidiary of Sony Music Entertainment Japan. Founded in 2024, the label is self-described as "a label that resonates with the expression of music and art". The notable artist includes Yoasobi (Ayase and Lilas Ikuta), Aooo, Asmi, and Tatsuya Kitani, among others.

History

On September 12, 2024, Sony Music Entertainment Japan announced a launch of Echoes, alongside revealing the first three signees—duo Yoasobi, musical project Maisondes, and rock band Aooo, as well as handling music platform Mecre.[2] Founded by Taichi Hirose, Shuya Yamamoto, Yohei Yashiro, and Mitsuki Hirabayashi,[3] unlike most Japanese music companies, it combines the activities of record label and artist management,[4] and aims to "focus on discovering artists who resonate with them, further increasing the diversity of the label and releasing works by new talents" to "reverberate, respond, and grow beyond all boundaries."[5]

Besides musicians, illustrator and animator Ai Nina, and character Puppet Sunsun also joined the label.[6][7] On March 14, 2025, Echoes partnered with manga magazine Weekly Shōnen Sunday to launch a project as a sub-unit of Maisondes, called Nichimezo (日曜日のメゾンデ), to contribute songs based on manga published on Weekly Shōnen Sunday and webcomic platform Sunday Webry.[8] Since April 1, 2025, SMEJ transferred Yashiro from Echoes to Music Ray'n for becoming a representative director,[9] and appointed Manabu Tsujino to be a representative of Echoes.[10]

Echoes Baa

Echoes organized Echoes Baa, a stage at the Central Music & Entertainment Festival, held annually at the Red Brick Park Special Venue, Yokohama Red Brick Warehouse, Yokohama. The inaugural edition was held from April 5 to 6, 2025.[11] The line-up features both artists under the label and outside acts.[12] In addition to the stage, it has several new forms of entertainment experiences and activities such as DJ sets, workshops, gachapon, etc., as well as pop-up store Echoes Maaket,[13][14] and, in 2026, amusement park supported by Mitsubishi Corporation Urban Development.[15]

Artists

• Yoasobi (2024–present)
• Ayase (2024–present)
• Lilas Ikuta (2024–present)
• Maisondes (2024–present)
• Nichimezo (2025–present)
• Aooo (2024–present)
• Ai Nina (2024–present)
• Nomelon Nolemon (2025–present)
• Asmi (2025–present)
• Puppet Sunsun (2025–present)
• Tatsuya Kitani (2025–present)
• Kano (2026–present)

Works

External links