Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies.[1][2][3][4] Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party.
In 1977, as per the provisions of the Foreign Exchange Regulation Act brought by the Morarji Desai government, Coca-Cola was required to reduce its ownership stake of its Indian operation. Coca-Cola along with other United States companies chose to leave India rather than operate under the new laws.[5][6]