Disney Deluxe (ディズニーデラックス), stylized as Disney DELUXE, was a Japanese subscription video streaming service owned and operated by the Walt Disney Japan and NTT Docomo.
Overview
On March 7, 2019, Walt Disney Japan and NTT Docomo announced that they would launch a video streaming service called Disney Deluxe on March 26. The service offered video content from four of Disney's owned brands: Disney, Pixar, Star Wars, and Marvel, and the monthly subscription fee was 756 yen.[1]
The Walt Disney Company had planned to launch its streaming service Disney+ in the second half of the year, but Tony Ellison, Vice President & General Manager of Walt Disney Japan, stated that "Disney Deluxe" was a separate service from Disney+ and was born out of a special relationship with Docomo. Luke Kang, managing director of North Asia for the Walt Disney Company, also said, "We recognize Japan as a special market and have taken a special approach for Japan. In that context, we introduced Disney Deluxe."[2]